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Salary
The Senior Associate, Local & Audio Investment is responsible for the end-to-end building and activation of digital audio buys for assigned client(s). You will report to the Associate Director, Digital Investment.
RESPONSIBILITIES:
Media Buying and Execution
- Build and activate digital audio campaigns
- Issue RFPs to network audio vendors
- Research network submissions in our software
- Evaluate and negotiate vendor submissions
- Complete upfront and scatter negotiations that meet client KPIs and guidelines
- Strategically negotiate added value and integrations
- Monitor delivery and optimize campaigns applicable to account(s)
- Complete post templates to send to vendors
- Compile and check post reporting from vendors and deliver to Senior Manager
- Negotiate and track delivery of compensatory weight for under delivery
Client and Internal Relationships
- Work with Senior Managers and Directors to deliver buys and presentations to both internal colleagues as well as client(s)
- Assist in maintaining client budgets
- Partner with management team to develop marketplace CPPs and CPMs
- Collaborate with Senior Managers to create marketplace updates
- Work with internal teammates and external vendors to resolve any discrepancies between ordered and billed schedule in prisma in a timely manner
- Manage email communication with external client vendors answering basic questions about timeline, QA, etc.
- Recognize potential issues and problems, know when to bring to someone your senior’s attention with a proposed solution
- Work with Senior Managers to create marketplace updates and presentations for final recommendations
- Stays up to date with market research (industry periodicals, email newsletters, websites)
- Work closely with internal planning team(s) in developing client strategy
- Assist with client presentation decks
- Help train and mentor associates
Qualifications
- 1+ year experience in the digital audio marketplace
- Setting up, activating, and trafficking digital audio campaigns
- Experience with measuring KPIs such as zip, geotargeting, etc.
- experience working with DV360, DCM, prisma, and either Google or Amazon DSP (experience in both is a plus!)
- Ability to manage email communications including, but not limited to relaying schedules/ timelines, answering questions, and QA with clients, vendors, and internal teams
- Ability to negotiate added value and integrations
- Ability to pull reporting onto excel and develop initial insights to pass along to senior members of the team
Additional Information
The anticipated salary range for this position is $51,000 - $83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
