Address
SalaryAssociate Brand Manager
About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work”.
About the Role
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work”.
About the Role
The Associate Brand Manager will support the execution and marketing of branding initiatives, including development of brand guidelines, new campaigns, and programs for multiple brands. This role will be responsible for working with internal and external teams, in a fast paced, start-up culture, to ensure all projects are aligned with the Brand strategies and executed with the highest standards.
This role is part of the Marketing Team, tasked with the consumer facing portion of the businesses and has a direct impact on what consumers think and feel about our Brands (BetMGM Sports and Casino, Borgata Sports and Casino, Poker, and Bingo). Additionally, the Associate Brand Manager will work with the Brand team to develop materials and presentations that help educate on the Brand pillars and objectives to gain acceptance and practice from internal BetMGM staff.
Responsibilities
- Partner with Brand Manager to develop and oversee execution of strategies for the business that drive sustainable brand growth
- Deeply understand the audiences and key triggers that attract them
- Ensure executions are consistent with brand foundation
- Act as liaison between appropriate 3rd parties and all BetMGM departments as it relates to the execution of creative development and branding mission
- Set deadlines and keep all team members on track to successfully meet them; help team members prioritize projects and tasks
- Prioritize business opportunities so cross-functional teams can deliver consumer-first solutions
- Run project kickoff meetings with internal stakeholders, and ensure that they have all the information and assets they need to successfully complete projects
- Effectively communicate feedback, follow-ups, deadlines, and timeline issues that might arise
- Implement new processes to help streamline workflow across branding initiatives to ensure that team members are using their time efficiently and effectively
- Proactively identify and plan for future projects and events that will require Brand Management resources
- Provide tactical input and develop recommendations on all strategies
- Keep a pulse on what's happening in our industry and in broader culture
Essential Functions
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
- Bachelor’s degree with 3+ years’ experience in a similar field (advertising agency account management experience a plus)
- Strong communication skills
- Proven ability to work cross-functionally
- General advertising/marketing knowledge; social media and digital media experience a plus
- Project management experience, with a solid understanding of project management principles
- Knowledge or great interest in Sports Gambling, Gaming, and/or Poker
- Microsoft Office, PowerPoint and Excel proficient
- Team player
- Self-starter and proactive
- Excited to be working in a start-up and a busy team
- Creative thinker and problem solver
About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
- Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer
As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Gaming Compliance
Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.
