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Form of workJob Description
Are you passionate about leveraging data, automation, and emerging media to shape the future of healthcare media buying? CMI Media Group is seeking an exceptional individual to join our Programmatic Media Buying team. Be part of our mission to empower brands in reaching patients, caregivers, and healthcare professionals with impactful messages at the right time and place.
About Us:
At CMI Media Group, we're committed to revolutionizing healthcare media, leveraging cutting-edge strategies to connect brands with their audience. Join our team and be a pivotal force in driving healthcare media innovation!
Role Overview:
As an integral member of our Programmatic Media Buying team, the Senior Analyst, Programmatic will take the reins as the day-to-day manager, tactical, and strategic lead on assigned Programmatic accounts. Collaborate with diverse internal teams to ensure seamless campaign integration and surpass client goals.
Responsibilities:
- Lead overall success of Programmatic campaigns on assigned client(s), closely collaborating with SEM, Media Planning, Analytics, and other internal teams.
- Coordinate with team lead to delegate and manage workload across the team, fostering growth opportunities for junior members.
- Ensure campaigns meet or exceed delivery, reach, and performance goals through ongoing stewardship and optimization.
- In partnership with the team lead, own client reporting and industry education presentations in coordination with the analytics team.
- Build expertise in leading Programmatic ad platforms like The Trade Desk and disseminate knowledge internally and to customers.
- Drive innovative Display, Video, Connected TV, and Audio media proposals aligned with client objectives.
- Contribute to Programmatic product enhancements and establish best practices and templates.
- Lead or present in internal and client status calls and meetings.
- Manage budget allocation and spend for campaigns and ad groups based on goals.
- Implement successful Programmatic media plans using leading DSPs such as Trade Desk, PulsePoint, AdMission, and others
- Provide strategic and tactical recommendations based on qualitative and quantitative data.
- Collaborate on new business initiatives across departments as needed and perform regular competitive research analysis.
- Stay updated on industry trends, tools, and best practices through research and events.
- Lead interaction with publishers and audience data partners to implement high-quality media inventory and audience data segments.
- Share insights and drive improvements in technology and operational effectiveness for the entire team.
Requirements:
- 4+ years managing Programmatic campaigns with a DSP or equivalent SSP experience.
- Strong digital media background, project management skills, and Trade Desk, DV360, or other DSP certification.
- Experience in Video, Connected TV, or Audio is a plus.
- Outstanding analytical, written, verbal, and presentation skills.
- Solid knowledge of Programmatic buying platforms such as the Trade Desk, Google DV360, or others
- Experience in the healthcare vertical a plus
- Bachelor’s degree or equivalent in marketing, business, or related fields preferred
- Strong quantitative analysis skills
- Strong presentation, coaching / mentoring, and communication skills
- Ability to make recommendations based on statistically significant data sets.
- Utilize industry knowledge and experience with strong business and leadership skills.
- Passionate about working in a fast-growing healthcare media agency.
Why Join Us:
Join a team where innovation drives healthcare media forward. We offer a collaborative and dynamic environment where your leadership shapes the future of healthcare media buying.
Ready to Lead Healthcare Media Innovation?
If you're passionate about driving impactful change in healthcare media, we want to hear from you! Join us and lead the charge in shaping the future of healthcare media.
