Senior Analyst, Marketing Campaign Development - Agency Temp

Who We Are:
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM Connected Vehicle
SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives.
How you'll make an impact:
This position plays a critical role in the success of marketing activities. This role is tasked with building campaigns based on clearly defined specifications, verifying accuracy, reviewing peer campaigns, and pushing campaign lists to the proper channel teams. As part of this dynamic and collaborative team, you will be instrumental in identifying areas of improvement and helping define and implement the solution(s).
What you'll do:

• Support and coordinate Marketing Campaign execution and associated tasks such as requirement gathering, development, testing, and deploying Marketing Campaigns.
• Automate the monitoring on campaigns and can quickly investigate any issues that arise.
• Create clear documentation that will outline the business criteria for campaigns.
• Ability to analyze the available data sources in Campaign Development tool (Unica, CIM, Salesforce) that can be used to enhance campaign segmentation.
• Facilitate campaign and audience sizing exercises in Campaign Development tool.
• Ensure design and functional specs meet business requirements.
• Test marketing automation including email systems, CRM system, data warehousing applications, data feeds and 3rd party software integration in multiple environments.
• Document software defects, using JIRA bug tracking system, and report defects to supervisors.
• Proactively identify new initiatives and/or improvements to current programs that gain operational efficiencies based on data analysis.
• Build, monitor, and maintain Marketing Campaigns in marketing database including email, direct mail, and IVR channels to ensure efficient and problem-free operations.
• Strong understanding of CRM application (Salesforce/Teradata) functions and database objects
• Strong understanding of OBIEE application functions and tools
• All other projects and duties as assigned.

What you'll need:

• Bachelor's degree or education in Business, Statistics, Mathematics, Engineering, or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 4+ years' experience with Customer Data Platforms outside of Salesforce (Teradata, APRIMO, Unica, etc.)
• Minimum 2+ yrs. experience in Salesforce Data Cloud and Marketing Cloud.
• Knowledge of and demonstrated success with implementing best practices in high-volume email marketing, lifecycle marketing and other customer-centric communications
• Strong presentation skills: Story telling with Data visualization (tableau, python)
• Exceptional analytical, conceptual, and problem-solving abilities.
• Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully. Ability to work with internal teams.
• Ability to independently analyze data, identify discrepancies and inconsistencies and recommend a course of corrective action
• Strong process orientation and expertise in documentation.
• Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-03-6