Address
Form of workDescription
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search, and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem-solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize, and maintain platforms for contract management, business intelligence, and user access. Excellent oral and written communication skills, client focus, and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.
Key Responsibilities
• Work with senior-level Insights and Analytics staff to develop project timelines and deliverable schedules.
• Deliver projects independently, but proactively communicate project progress, issues, and deliverables to Manager and Director.
• Provide analytics support to programmatic traders
• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
• Conduct client calls and bring in extended team members when necessary.
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives.
• Develop creative and media strategies in collaboration with other departments.
• Develop measurement plans and reports that are relevant to the client's business and their creative/media testing.
• Research industry trends and facts sharing expertise with the team.
• Understand the budget allocation process for media and fees across media platforms.
Requirements
• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field. OR equivalent professional work experience
• 2 - 4 years of relevant work experience in media analytics, and digital media experience required
• Strong analytical abilities and quantitative skills
• Proactivity and the ability to learn independently is a must
• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, macros, etc.
• Experience with DSPs for example: DV360, Amazon, The Trade Desk, etc.
• Familiar with Analytics tools: Google Analytics, Adobe Analytics, and other web analytics tools
• Knowledge of ad server technology - mainly Google Campaign Manager
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
• Experience with Tableau and PowerBI is useful
• Experience in the Auto industry and/or programmatic trading is a big plus
• SQL, Python, and R experience is a plus
• Knowledge of media industry research tools (MRI, Nielsen Net Ratings, Ad Relevance, and Forrester) is a plus
• Must be able to lead day-to-day activity on large analytical projects
• Demonstrated critical thinking and problem-solving abilities
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search, and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem-solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize, and maintain platforms for contract management, business intelligence, and user access. Excellent oral and written communication skills, client focus, and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.
Key Responsibilities
• Work with senior-level Insights and Analytics staff to develop project timelines and deliverable schedules.
• Deliver projects independently, but proactively communicate project progress, issues, and deliverables to Manager and Director.
• Provide analytics support to programmatic traders
• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
• Conduct client calls and bring in extended team members when necessary.
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives.
• Develop creative and media strategies in collaboration with other departments.
• Develop measurement plans and reports that are relevant to the client's business and their creative/media testing.
• Research industry trends and facts sharing expertise with the team.
• Understand the budget allocation process for media and fees across media platforms.
Requirements
• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field. OR equivalent professional work experience
• 2 - 4 years of relevant work experience in media analytics, and digital media experience required
• Strong analytical abilities and quantitative skills
• Proactivity and the ability to learn independently is a must
• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, macros, etc.
• Experience with DSPs for example: DV360, Amazon, The Trade Desk, etc.
• Familiar with Analytics tools: Google Analytics, Adobe Analytics, and other web analytics tools
• Knowledge of ad server technology - mainly Google Campaign Manager
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
• Experience with Tableau and PowerBI is useful
• Experience in the Auto industry and/or programmatic trading is a big plus
• SQL, Python, and R experience is a plus
• Knowledge of media industry research tools (MRI, Nielsen Net Ratings, Ad Relevance, and Forrester) is a plus
• Must be able to lead day-to-day activity on large analytical projects
• Demonstrated critical thinking and problem-solving abilities
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
