Senior Account Based Marketing Manager

Senior Account Based Marketing Manager

Hahn’s new Senior Account Based Marketing Manager is an influential team member helping the agency identify, reach, and persuade current and prospective clients to consider becoming a Hahn client. This a new lead generation position for the agency with tremendous upside potential to shape, build and grow this critical growth marketing practice.

The best candidate for the role possesses skills and expertise in top-of-funnel lead generation marketing, crossed with the general experience of operating targeted marketing programs for creative agencies or similar professional service firms. The person selected for this position will be responsible for developing campaigns capable of attracting new prospects to the firm’s website assets including its thought leadership work, then facilitating handoff of the prospect to senior practice area managers.

The right fit for this role will know how to maximize the value of the investments already made in top-of-funnel activities, including a number of martech tools, such as SharpSpring or similar CRM.

In addition, the ideal candidate will possess the ability to:

• Fully understand the customer journey of the agency’s target audiences in food, nutrition, and beverage, and energy and electricity
• Identify and turn agency differentiators into compelling content strategies for demand generation
• Identify and track the influencers and decision-makers in our target audiences
• Design a thought leadership editorial calendar and support production of persuasive content that educates our audiences and positions Hahn as an important source of sector-specific knowledge
• Develop and scale persuasive campaigns integrating paid programmatic, LinkedIn, custom landing pages, and the agency’s website with the goals of increasing traffic, visit duration, and domain authority
• Analyze digital performance metrics, share regular updates with the agency management team using easy-to-understand dashboards and visualizations, and making recommendations for continuous campaign performance improvements and hands-on making prescriptive changes to website content on a regular basis

Qualifications

A qualified candidate for this role will possess the following:

• Current mastery of SharpSpring or similar CRM, solid working knowledge of other martech tools as well as LinkedIn and other social media platforms. Familiarity with programmatic ad buying, WordPress, Airtable, Ahrefs, Clearscope, Hotjar, Descript, Google Analytics, Canva, Zapier is a plus.
• Intellectual Curiosity & Quick Thinking – Quite frequently, marketing boils down to taking advantage of trends and news cycles. If you’re a voracious consumer of news, you’ll help us communicate effectively and with relevance to our prospective clients.
• Independence & Self-Management – We’re here to support you, but we expect you’re able to take some direction and run with it. People who take ownership over their projects and professional growth thrive here.
• Writing – Writing is at the core of everything we do in marketing. If you’re able to translate complex topics into digestible material, you’ll be a great addition to the team. To be selected for this position, you will demonstrate an advanced ability to write laconically.
• Adaptability & Ingenuity – We’re a scrappy team that excels by brainstorming, testing, and iterating. Priorities change as we learn more about what is and isn’t working, so your ability to adapt and make the most out of limited data/resources will be key.

Qualification Bonuses

These skills will be utilized, and thus learned as needed. The best candidate already possesses these characteristics:

• Previous marketing of an agency or professional services firm
• Experience in running ABM campaigns, programs and reporting
• Experience with SEO
• Experience with community management and social media management
• Experience with editing audio and/or video for production
• Examples of self-driven projects or professional experiences like entrepreneurship, freelancing/consulting, or publications (Ex: social, blogging, or YouTube)

Duties

The nature of this role is to work on a variety of projects and campaigns across the food and beverage, and energy and electricity sectors. The type of work expected is as follows:

Marketing Automation and Optimization

• Audit internal marketing processes/flows and improve quality and performance
• Optimize our existing content for discoverability and shareability
• Track ideas, tests, and performance over time and share with the team
• Continuously seek out opportunities to automate administrative/repetitive tasks

Content Production & Promotion

• Develop and execute content marketing campaigns based on agreed-upon strategies
• Develop supporting content in multimedia formats to support campaigns.
• Contribute to production and promotion process for insight articles, social media profiles, podcast, and YouTube channel and recommend, then produce, content for new channels and opportunities
• Continuously optimize paid programmatic investments. Change content placements as performance data dictates
• Research and outline new material to fill content gaps
• Repurpose existing content into new formats
• Package and productize content when appropriate
• Assist with production and promotion of existing products (Ex: books, courses, etc.)
• Form mutually beneficial relationships with complimentary publishers and partners
• Assist with edits and revisions

Audience Building & Community Management

• With an agreed-upon plan, engage with our existing audience through email and social communities
• Be an active and valuable contributor in social communities where members of our prospective clients might be found
• Assist with planning, scheduling, and executing community events

Strategy & Administration

• Attend and contribute to quarterly strategic planning sessions
• Build out documentation for established processes, maintain documentation for established processes
• Create tracking and reporting tools for marketing efforts
• Research prospective clients to build avatars and new products

Accountability Metrics

The role’s success ties to a few important top-of-funnel metrics:

• Campaigns Launched
• Website Traffic and Content Consumption Improvements
• Qualified Leads Generated
• Prospective Client Conversations Set

Why Hahn is Ready For You

The agency is positioned well. Its focus on the food and beverage, and energy and power sectors, means the prospective audiences are knowable.

The agency has a unique POV. Content can be produced from the perspective of our Data Science team, our well-equipped digital and design team, as well as from the practitioners embedded in the food, beverage, nutrition, energy, and electricity spaces.

We know and understand that inbound marketing is a long game requiring patience and persistence. Thought leadership is a team effort that cannot succeed without support from and contributions of the agency’s senior management team.

Who We Are

Hahn is a 50+ person agency with annual total revenue of approximately ~$17M. The agency was founded in 1974 and has team members working remotely in a number of cities across the country with its home office in Austin, Texas. We offer competitive compensation, quarterly profit sharing, professional development opportunities, medical/dental/vision benefits, a fun working environment, and Zoom-based team events. The firm is fully committed to diversity, equity and inclusion in its recruiting efforts and welcomes any opportunity to interview qualified applicants with unique viewpoints and life experiences.