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SalaryAbout Divert
Divert, Inc. is an impact technology company on a mission to Protect the Value of Food™. The company creates advanced technologies and sustainable infrastructure to prevent wasted food, driving social and environmental impact.
Today, the U.S. alone generates more than 100 million tons of wasted food annually, with over 50% going to landfills or incinerators. What’s more, wasted food contributes 8% to 10% of global greenhouse gas emissions. Divert is tackling these crises head on, delivering immense progress towards eliminating wasted food through its unique solutions – from converting wasted food into renewable fuels to feeding those in need.
Belonging & Community
Our entire workforce is unique and we welcome that. “You do you” is built into our benefits plans, policies and encouraged across our organization. Divert is a People & Safety First culture, and our core values of Transparency, Agility, Innovation, Passion, and Win As A Team reflect our priorities. This is how we build mutual respect, trust and community. Our mission fosters a sense of belonging and community that is critical to our success individually and as a company. If you want to make an impact on the planet, here’s your opportunity:
Segment Marketing Director
Divert is looking for a hands-on, results-driven marketer with a growth mindset to join our marketing team. Reporting to the CMO, you'll be responsible for the strategy, tactics, execution, and performance measurements to optimize our Segment Demand Gen strategy to achieve GTM goals. As a senior member of our team, you’ll help embrace and drive change, ensuring our marketing efforts are efficient and continuously optimized to deliver the best results for the business. This position is accountable for delivering on pipeline targets in partnership with our sales team across all market segments (Retail, Foodservice, and Industrials). If you're a builder that takes a data-driven approach to demand generation growth, this is an amazing role for you.
The Segment Marketing Director is responsible for:
Establishing and executing campaign strategies to accelerate business across all segments. Operationalize a campaign construct that scales. Localize and integrate corporate marketing campaigns for regional demand generation deployment.
Understanding our Ideal Customer Profile and personas to develop messaging, programs and sequences in partnership with brand marketing, creative services, and PR to activate a variety of channels including digital marketing, email marketing, social media, partners and events to drive MQLs.
Tracking, analyzing and leveraging emerging marketing tactics and driving innovative end-to-end lifecycle programs that deliver leads, unlock the middle of the funnel and accelerate pipeline. Continually driving conversion rate optimization and lowering our cost per acquisition. Ensuring that marketing performance and impact inform the go-forward strategy. Utilizing a ‘test and learn’ approach to optimization.
Driving effective communication to multiple stakeholders, including executives, sales, and brand marketing. Participate in monthly pipeline and business reviews.
Building a small team of Demand Generation segment marketers and becoming a trusted partner to the segment General Managers by understanding and supporting the needs of each segment through careful and calculated planning of marketing tactics and programs that accelerate deal velocity.
You Have:
12+ years marketing experience
A bachelor’s degree or equivalent related working experience is required
Proven experience in marketing within a B2B company
Expertise growing and leading demand generation campaigns
Demonstrated success owning the strategy, framework, development and execution for regional, multichannel demand generation campaigns, targeting a range of customers from enterprise size companies to small, regional players
Big picture thinking, and meticulous attention to details – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
Experience with Salesforce, Hubspot and ZoomInfo preferred
Experience in Food Service, Food Manufacturing, and/or Retail Grocery preferred
You Are:
Passionate about our planet and reducing our carbon footprint
A builder and enjoy “getting your hands dirty” by digging into complex operations
A strategic thinker with executional expertise
Able and excited to take on the tactical as well as strategic aspects of the role.
Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration
Able to mutli-task in a fast-paced high-tech environment with a track record of delivering innovative, integrated campaigns that resonate with target customers to achieve ambitious goals.
An excellent people leader focused on building and fostering a team culture that aligns with Divert’s core values.
An excellent communicator, both at the executive level and with peers and cross-functional teams
What's In It For You?
Compensation Range: $160,000 - $180,000 annually
Health, Vision and Dental Benefits (effective the first of the month following your date of hire!)
Life Insurance
401K with Safe Harbor company match
Paid Time Off
Opportunities for Advancement with a Rapidly Growing, Mission-Driven Organization
Location / Work Setting: Hybrid/Remote
Divert Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Divert works with the top retailers in the industry, including Ahold Delhaize, Albertsons, CVS, Kroger, Target, and others, and nearly 5,400 retail stores across the U.S., providing technology, logistics, and anaerobic digestion facilities to help retailers reach their sustainability goals. The company processes more than 232,000 tons of wasted food a year and, through its collaboration with some of the nation’s largest food retailers and relationships with local food banks and nonprofits, Divert has facilitated the donation of more than 10 million pounds of food to people, rather than going to waste.
Having recently taken in $100 million in growth equity from global private equity firm Ara Partners, Divert is in an exciting period of growth and poised for rapid expansion of its team and business. The company is seeking incredible talent and leaders who truly embody its mission and are eager to make an immediate impact. Divert maintains a fast-paced and collaborative environment with a culture valuing technology, innovation, and work-life balance. The company is widely-recognized as a pioneer in its industry and was recently awarded the Future 5 of Boston Tech by Built-In Boston.
