Search Engine Marketing Manager

Description

Goettl was founded in 1939 and the company is one of the largest providers of essential residential services in the Southwest serving 50K+ homeowners annually across Arizona, Nevada, California, and Texas. The company creates value by acquiring established local brands, applying experienced management talent, and implementing proven processes.  

Goettl Home Services is currently seeking a full-time, seasoned Search Engine Marketing Manager to join our growth marketing team. As the Search Engine Marketing Manager at Goettl, you will be responsible for all SEM account strategy, management, analysis, optimization, integration, and progression of our SEM efforts to generate qualified opportunities and sales for Goettl team members.

Do you love solving complex problems with data and figuring out ways to use automation and technology at scale? If yes, then this is the career for you!

Working directly with the Director of Growth, the Search Engine Marketing Manager will use data analysis, structure optimization, attribution, creative, bid strategies, budgets, external variables, and personalization to connect our SEM efforts to our local branch performance.

Daily responsibilities include actively monitoring, analyzing, and optimizing campaign performance and building and executing the strategic roadmap for SEM evolution in efficiency and volume.

This position requires a grinder mentality that loves getting in the weeds and embraces forward-thinking to innovate and leverage data and technology. Granularity is crucial as you will be required to analyze data in great depth, compile reports that tell stories of performance by branch, the variables we are contending with and recommend strategies and tactics for moving accounts forward effectively.

If your superpower is attention to detail and the ability to tell and present a performance story from in-depth campaign data, we want to talk to you!

Responsibilities Include:

Perform daily campaign activities for Paid Search Campaigns, including bid analysis, budget allocation, performance monitoring, strategic testing, campaign expansion, etc.

Set up, optimize, and scale Paid Search and Display Campaigns on Google and Bing.

Analyze large data sets and track, monitor, and optimize performance against critical KPIs to align with business objectives.

Understand GTM conversion events, tracking, and setup from CRM through the website and accounts to ensure attribution is setup and functioning properly.

Advance accounts down the funnel CVR paths to align as directly as possible to business results.

Create executive reports to communicate project improvements, forecasts, timelines, upcoming initiatives, current performance, market conditions and business impact.

Continuously analyze paid search campaigns and adjust strategy and budgets accordingly.

Ongoing keyword optimizations and audits, including search query mining, keyword expansion or contraction, and advanced use of negative keywords.

Understand product mix by the marketplace to determine opportunities to enhance sales and profitability.

Analyze and test keywords, dayparting, ads, ad formats, budget, and device allocation, tracking techniques, landing pages, and automated reports.

Generate bi-weekly, monthly, and quarterly analytics reports and other reports as needed on an ad hoc basis.

Assemble and analyze data on account performance; execute and communicate strategic recommendations.

Perform testing against various ad extensions. Identify and maintain relationships with third-party vendors supporting Goettl's paid marketing efforts.

Research, develop, and test new audience segments (e.g., retargeting, custom intent, custom affinity audiences, etc.).

Stay updated on the latest trends and best practices in paid search and other relevant digital marketing.

Assist in setting up, managing, and optimizing our Google LSA (Local Service Ads) accounts.

Requirements

Bachelor's Degree in Marketing, Business Analysis, Statistics, Physics, Engineering, or equivalent experience. Masters a plus.

5+ years of experience managing large paid search campaigns at scale (5+ Million Annually).

Advanced Excel skills (i.e., pivot tables, XLOOKUPS, If/Then).

Experience working in all the following: Google AdWords, Google Analytics, AdWords Editor, Bing Ads, Supermetrics.

Experience with Conversion Rate Optimization.

Excellent oral and written communication skills.

Ability to multitask on multiple simultaneous projects.

Capable of working independently while also leading within a team environment.

Certification in AdWords and Bing is preferred.

Experience with A/B testing tools preferred.

Experience with SQL, R, Python preferred.  

Remote Position with 10% Travel Required.  

Able to work on PST or MST time zone, if not based in Las Vegas, Nevada.