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Form of workCapital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Search Engine Marketing Manager to drive more acquisitions in Business Card and Payments (BC&P). BC&P is building on its past successes to develop an industry-leading business credit card program for small to medium-sized businesses. This specialist will develop SEM channel strategies for acquiring new customers and will play a critical role in the marketing team’s ambitious growth objectives. They will regularly collaborate cross-functionally with other channel leads across Business Card, external agencies, Product and Tech partners, among other groups. Success in this role requires a mix of channel marketing expertise, comprehensive product portfolio knowledge, and marketing analytics and optimization experience.
As an expert in Search Engine Marketing (SEM), the Marketing Manager will be responsible for taking our SEM program from strong to excelling while delivering high-impact, bottom-line business growth. They will thoughtfully execute end-to-end digital marketing practices - from keyword audits to agency and editorial briefing and creative development, through analyzing results and developing performance insights to feed into the next cycle of optimizations. Excellent project management skills will be key to success. A standout candidate will also possess people management skills or prior experience leading people.
Responsibilities:
Monitor paid search marketing trends and generate insights to identify opportunities for campaign improvement and optimization
Carry out campaign management tasks, including optimization, budget control and forecasting
Develop a roadmap and execute on campaign testing, including ad copy, landing page, audience, and channel expansion testing
Coordinate across internal teams, including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, etc. to execute SEM strategies end-to-end
Characteristics we’re looking for:
A “self-starter” with strong organizational skills, ownership mentality, and ability to prioritize workloads
Solid understanding of and ability to communicate to leadership on performance marketing, conversion, and online customer acquisition strategies and metrics
Ability to mine campaign performance data to identify high-leverage opportunities
A fast learner of new digital marketing and SEM-specific technology tools
A collaborative mindset for working well with high-performing teammates, as well as partners across the enterprise
Comfortable working with and analyzing large data sets in Excel / Google Sheets
Basic Qualifications:
Bachelor's Degree or military experience
At least 5 years of experience in planning, executing and analyzing paid digital marketing campaigns
At least 3 years of experience in Paid Search Engine Marketing (SEM)
At least 3 years of experience implementing SEM optimization and testing strategies on the Google Ads platform
Preferred Qualifications:
Master's Degree in Marketing or Business
7 years of experience in managing paid search and display marketing campaigns
5 years of experience implementing end-to-end SEM optimization and testing strategies
2 years of experience in marketing for financial services or another highly regulated industry
2 years of experience working with a third-party creative or ad agency
1 year of experience as a people manager or 3 years of experience as an effective team lead for organizing work within a team
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
