Sap - Sr. Director Of Content Strategy

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

The Content Strategy and Governance team in Corporate Marketing is looking for a Sr. Director of Content Strategy to develop and execute content strategies across the entire customer journey, from awareness and perception to try, buy, adoption, and consumption—spanning both digital and physical engagement.

Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want—where they want it, when they want it, and how they want it.

As a senior content strategist, you will help evolve the Content Strategy discipline at SAP by relying on both your functional expertise and your leadership experience to build close relationships with colleagues, partners, and stakeholders that are critical in driving business impact. You will work closely with the Customer Journey Planning team to help translate customer journeys across the business and act as a guide on how the journey is realized through compelling content throughout our go-to-market efforts. In addition, you’ll work with other content teams, helping ensure that in an environment where we uphold content democratization, we’re also upholding customer-centricity and quality over quantity.

Responsibilities include:

• Transcend the day-to-day. Work across content functions—strategy, operations, governance—and help break down silos and be a key change leader to create a content center of gravity for SAP.
• Define Content Strategy for our end-to-end customer journeys.
• Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle.
• Create content plans to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.

• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
• Leverage data and market insights for decision making including content optimization and new concept development.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the Content Strategy and content production disciplines to unlock breakthrough scale.

Basic qualifications:

• 10+ years of demonstrated track record driving business impact through content.
• 10+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping.

• Strong customer centric mindset and demonstrated ability to put the customer first.

Preferred qualifications

• Clear and persuasive communication skills, both written and verbal.
• Recognized as a self-starter with a bias for action.
• Creative problem-solving skills, and a growth mindset approach

• Experience managing across highly matrixed organizations, often with competing priorities.
• Deep understanding of Content disciplines, including SEO, Content Strategy, and execution.
• Experience with commercial technology sales processes

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 141,800-323,900 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.  SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link:  SAP North America Benefits.

Requisition ID: 387222  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Management  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid