Route Sales Representative

The Route Sales Representative (RSR) is responsible for providing optimal levels of service to our customers by ensuring they are stocked with product and serviced as scheduled.  This role sells and delivers coffee, tea, and related products to our customers with a responsibility for growing assigned Route Sales thru penetration of existing customer accounts, selling incremental categories and products, and retaining existing customers.    

Responsibilities 

• Achieves the assigned revenue plan for the route, through a combination of increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.   
• Ensures customers receive delivery and service as required.  
• Participates in all regional and company promotions. 
• Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard. 
• Delivers, replenishes, and rotates beverage station products on each call.   
• Ensures equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.  
• Executes the “The Farmer Brothers Way to Sell”, including recapping for the customer all services provided and presenting business building initiatives.   
• Responsible for resolving and/or escalating customer issues quickly and ensuring customer satisfaction.    
• Manages invoices, inventory, and collections daily.  
• Accountable for retaining existing customers on the route through excellent service and building customer relationships. 

Education & Experience

• High School Diploma or equivalent.  
• 2+ years of route delivery experience in a related customer service business-to- business field.  
• Previous foodservice industry experience preferred. 
• Must be able to complete a successful DOT physical, possess a valid driver’s license and clean driving record. 

Personal & Professional Skillsets

• Mechanical aptitude with company hardware and software products.
• Ability to lift and carry products weighing up to 50 lbs.
• Proficient in assessing customer needs.
• Fully supports and stands behind business goals.  
• Readily identifies issues, problems or opportunities.  
• Is aware of impact self has on others. 
• Uses active listening and communicates effectively with customers or management. 
• Identifies new opportunities and proactively works to grow the business.  
• Builds rapport and cooperative relationships with customers and team members.
• Uses sound business judgement and decision making.
• Strong communication and solid active listening skills.
• Able to work independent and is proactive.