Retention Manager

Who We Are:
Founded by a dream team of world-class cosmetic scientists, MIT engineers, and developers, Function of Beauty creates personalized shampoo and conditioner formulations that are individually filled and formulated based on one’s unique hair type, hair goals, and preferences.
The Perks:
Function of Beauty perks includes eligibility for medical, dental, and vision starting the month after you are hired. You also receive short-term and long-term disability, 401(k) with company match, paid time-off, safe and sick time, and discounted customized products. As a growing company there is plenty of room for professional growth. Function of Beauty believes in great employee culture so we often have employee events for our people.
We Embrace Change ~ We Pursue (Pear)fection ~ We Hear You ~ We Work Hard, We Play Hard
What You’ll Do:
The Retention team at Function of Beauty oversees Retention and CRM efforts and is responsible for driving significant and measurable improvement to our existing customers LTV through maximizing purchasing frequency and overall repeat.
The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused CRM leader who has a proven track-record working with Email and Mobile service providers to develop and execute best-in-class omni-channel marketing campaigns. In this role, you will be responsible for managing and building out our growing CRM programs to improve engagement metrics and to maximize performance of our customers and loyalty program subscribers via increased repeat purchase & LTV. You are naturally thorough, have an analytical mindset, are digitally savvy and have solid project management experience. You thrive in fast-paced environments, work well under tight deadlines, and aren’t afraid to initiate and run with ideas.
Upon our recent Series B $150M investment, this is an incredible opportunity to lead us into the next phase of our growth and make your mark on the Function of Beauty journey.
Functions and Responsibilities:

• Oversee the end-to-end Email & SMS campaigns process from ideation to implementation, audience segmentation, platform deployment and post-campaign reporting & analytics
• Own the creative briefing process, ensuring briefs are submitted in a timely manner with clear direction in terms of messaging and creative needs to achieve our goals and drive ROI
• Collaborate with data analytics to understand programs optimization opportunities; and lead monthly creative reviews with marketing team to disseminate performance results and solicit improvement ideas
• Lead A/B or multivariate testing methodology and process, including coordinate testing strategy with digital product, copy & creative teams, analyze findings, present recommendations, and scale as necessary to optimize email & SMS
• Drive program list growth and customer data enrichment via collaboration with internal teams and third-party vendors to enable overall program performance
• Evolve customer segmentation and content strategy to deliver more tailored and personalized email and SMS campaigns
• Expand email and SMS triggered program, focusing on driving conversions and retention via a multi-touchpoint retargeting approach
• Support the creation and implementation of a cross-channel promotional plan tailored to new/existing customers and subscription program members
• Support the implementation of additional CRM channels (direct mail, packaging inserts)

What You'll Need:

• 4+ years of CRM or lifecycle marketing experience, preferably at a DTC brand (beauty/ fashion brands is a plus)
• Must have deep experience with email and SMS platforms – Klaviyo and Attentive are strongly preferred.
• Analytical with strong familiarity/understanding of retention performance metrics. Proficiency in CRM/data visualization tools – Tableau a plus.
• Strong presentation/communication skills, with the ability to present to cross-functional teams and leadership
• Proven experience in segmentation, A/B testing methodology, and ability to cull out actionable insights from various data sets & sources
• Strong project management skills and unparalleled attention to detail with a proven track record in leading multiple projects successfully across various teams
• Positive, highly motivated self-starter & team-player that enjoys working in a fast-paced, sometimes ambiguous environment

This Role is based in our New York, NY office.
The Anticipated annual base salary range for this role is $75,000 - $95,000
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.
Function of Beauty is an Equal Opportunity Employer

Disability insurance, Health insurance, Dental insurance, Paid time off, Vision insurance, 401(k) matching