Remarketing Performance Lead

Description

Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).

About the Role:

As the Remarketing Performance Lead, you will spearhead efforts to boost member activations for our Winback and 2nd owner audiences. A key member of the OnStar Revenue Growth Operations team, your role will involve crafting innovative subscription sales strategies, motivating cross-functional teams for execution, and overseeing acquisition and retention performance.

This role offers the opportunity to be part of a team that sets ambitious goals, creates enterprise-wide impact, and drives innovation and change for future growth. The ideal candidate will have a growth mindset, be customer-focused, and make intentional decisions. They should be skilled at implementing test-and-learn pilots, have a keen focus on performance, and be able to make strategic recommendations that advance our OnStar business.

What You’ll Do:

• Lead the development and implementation of acquisition sales strategies for OnStar Plans, driving business growth and expansion
• Create and execute campaigns designed to hit monthly and annual forecast goals
• Analyze data, identify organizational/customer pain points, then adapt our approach to improve revenue growth
• Partner with marketing, dealer, ecommerce, advisor, mobile, and web channel owners to develop, monitor and drive acquisition performance through respective channels
• Be a liaison to the Customer Experience organization for solutioning IT issues affecting sales and customer experiences through all applicable channels
• Collaborate with the Customer Success team to analyze KPI performance of campaigns (activations, retention, churn)
• Test ideas, find ways to automate, rinse and repeat
• Develop and maintain a comprehensive sales program calendar, ensuring alignment with strategic objectives and timely execution of initiatives

Additional Description

About You

• Learning is core to who you are
• Minimum 5 years; example areas may include: 
  • eCommerce
  • Marketing
  • Business sales Strategy
  • Consulting
  • Customer Experience / Project management
• You’re motivated by ambitious goals and obsessed with how you can make an impact 
• Ability to motivate and inspire cross functional teams to meet common business goals
• You’re not afraid to make decisions and take on the accountability for the outcomes 
• Excellent written and oral communication skills

Preferred Qualifications:

• MBA or Master's Degree
• Understanding of key Sales & Marketing components (i.e. KPIs, 4Ps, test-and-learn, etc.)
• Understanding of subscription business models
• Strong business acumen with the ability to execute on data-driven insights

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

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