Regional Marketing Manager

Reports to: SVP, Retail Marketing

Position Overview:

The Manager, Regional Marketing (the “Manager”) will work with the dispensaries and their Retail Market Directors to build the Columbia Care patient/consumer community; coordinating and directing patient/consumer acquisition activities, as well as managing patient/consumer retention efforts. Working well as a collaborative team member is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing.

Major Areas of Responsibility include:

• Leading local and Regional Marketing efforts including creative content development, email, digital and social media, CRM, events, promotions, and other marketing tools to drive commercialization goals.
• Coordinate, measure and optimize local awareness driving activities and advertising programs.
• Work with regional retail leaders and local markets to plan and execute new patient/consumer acquisitions.
• Lead e-Commerce efforts to provide a seamless online consumer experience with products and promotions.
• Oversee deliverables and timelines for customer communications within region.
• Plan and coordinate with the dispensaries to execute regional commercialization plans.
• Work with the Brand Team to execute regional brand marketing plans.
• Work collaboratively with multiple departments to accomplish goals.
• Adhere to all state-specific regulations and laws.

Minimum Qualifications (Skills, Knowledge & Abilities):

• All applicants must be at least 21 years of age.
• Bachelor's degree in relevant field required.
• 3-5 years of marketing experience
• Exceptional collaboration, influencing and presentation skills.
• Must work well under pressure and within tight timelines and shifting priorities.
• Medical marijuana product knowledge desired.

Travel %: 10-20

FLSA status: Exempt

Additional Abilities Required:

• This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.

• Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.