Public Relations And Communications Manager

Who We Are

Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!

What You'll Do

Asmodee USA is looking for a motivated and ambitious Public Relations and Communications Manager who will continuously build existing IPs, key new releases, and evergreen titles into leading brands in the Hobby and Toy & Gift channels, and on PR/Social platforms. This manager is responsible for all outbound communications regarding priority games, projects, and activations at Asmodee USA.

Essential Functions

• Deploy consistent, innovative communication and content strategies to drive awareness, preference, and retention with a focus on conversion to purchase from new and existing consumers.
• Plans, coordinates, and executes PR plans across B2C and B2B channels.
• Responsible for developing and maintaining the brand voice of the US distribution unit.
• Leads a cohesive social strategy for total marketing team, primarily focused on Linkedin and Instagram.
  • Assist in social post ideation/creation for other marketing channels, our Hobby and Toy & Gift channels.
• Build out executional plans, (inclusive of KPI’s for business centric promotion/awareness) to acquire new player acquisition across all social media platforms.
• Work with the marketing team to maintain the Marketing editorial calendar.
• Manage agency partners.
• Adapt PR timeline in conjunction with studio and AUSA leadership directive to best capture high-value coverage wins including exclusive interviews, influencer sponsorships, etc.
  • Oversee the distribution of review copies to influencers and press outlets on a per-title basis.
  • Monitor and add new influencers to Media Database on a quarterly basis.
• Write or assist with writing press releases (in conjunction with Central Marketing)
• Represent Asmodee USA as spokesperson at industry events:
  • Present titles to media on and off camera.
  • Participate in livestreams and filmed playthroughs as needed.
  • Establish a PR Playbook in conjunction with Asmodee Central outlining best practices for studios and agencies.
  • Acts as primary contact responsible for AUSA’s PR Agency, content creators, and traditional press contacts.

Education/Experience

• Bachelors degree in related field or equivalent experience (CMM OR CMP).
• Minimum of 5 years’ experience in marketing/PR roles, managing PR plans a plus.
• Experience in the gaming industry preferred but not required.

Minimum Qualifications

• Ability to manage multiple simultaneous projects, prioritize and meet deadlines. Results-driven.
• Problem-solving ability and independent judgement for making business-centric decisions
• Excellent written and verbal communication skills.
• Solid planning and coordination skills.
• Strong comms background in writing to different audiences
• Enjoys a fast-paced environment with tight deadlines and frequent high-peak times.
• Excellent collaboration and interpersonal skills.
• Trustworthy with highly confidential materials.
• Some US travel (5% of time).

What You’ll Be a Part Of

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of game play. Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive. Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.

What To Expect From Us

• 22 Days of PTO Annually
• 10 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts
• $250 Annually in Game Bucks
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program

Our Commitment

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.