PUBLIC INFORMATION DIRECTOR 1800

Salary: $98,323.00 - $168,940.00 Annually
Location : CITY OF LOS ANGELES, CA
Job Type: FULL-TIME
Job Number: 1800 OP 2024/01/12 R
Department: ALL DEPARTMENTS
Opening Date: 01/12/2024
Closing Date: 1/25/2024 11:59 PM Pacific
DUTIES
ANNUAL SALARY
$98,323 to 143,779 and $115,549 to $168,940
NOTES:

1. Annual salary is at the start of the pay range. The current salary range is subject to change. Please confirm the starting salary with the hiring department before accepting a job offer.
2. Candidates from the eligible list are normally appointed to vacancies in the lower pay grade positions.

A Public Information Director plans, develops, and administers a comprehensive public relations, marketing, and information program for a City department or a major Citywide project; serves as spokesperson for the department or project; advises management of the potential public relations effect of proposed actions; assists and serves the community through outreach efforts, including social media, digital content, and search engine optimization; engages and interacts with the media; applies sound supervisory principles and techniques in building and maintaining an effective work force; and fulfills equal employment opportunity responsibilities.
REQUIREMENT(S)/MINIMUM QUALIFICATION(S)

1. Two years of full-time paid experience with the City of Los Angeles as a Principal Public Relations Representative or in a class at that level in the analysis, preparation and dissemination of information using mass communications and social media, digital marketing, or search engine optimization strategies for crisis management or community relations activities; or experience in engaging and interacting with the media; or
   
2. A bachelor's degree from an accredited four-year college or university including 24 semester or 36 quarter units in public relations, journalism, mass communications, writing or English and five years of full-time paid professional experience responsible for an organization's public relations or news writing, media relations, community relations, public relations events, social media, digital marketing, search engine optimization strategies, or general public relations function, which includes one or more of the following: interaction with the communications media and/or general public; experience in analyzing, planning, preparing and disseminating information to publicly promote programs or communicate organizational policies; preparing cost estimates for public relations/outreach programs or projects; and experience interacting with or advising management or clients regarding PUBLIC INFORMATION techniques.

PROCESS NOTES

1. Applicants who lack six months or less of the required experience may file for this examination. However, they cannot be appointed until the full experience requirement has been met.
   
2. Applicants qualifying under Requirement #2 must provide the following information on their City application. Applicants who fail to provide the information will not be considered further in this examination and their applications will not be processed.
   a. List their school name and location, type of degree earned and major in the Educations Section of the on-line application; and
   b. Applicants that have completed courses in public relations, journalism, mass communications, writing or English as stated in the Requirement, must list the course titles with the number of semester or quarter units, school attended and completion dates in the Supplemental Questions Section of the on-line application.
   
3. Some positions may require a valid California driver's license. Candidates may not be eligible for appointment to these positions if their record within the last 36 months reflects three or more moving violations and/or at-fault accidents, or a conviction of a major moving violation (such as DUI).
   
4. For qualifying work experience gained outside of the City of Los Angeles, the term "professional experience" applies to positions that require possession of a degree from an accredited four-year college or university in order to obtain that position. Therefore, to be considered "professional," non-City qualifying experience must be gained in positions after obtaining a four-year degree.
   
5. Please note that qualifying education must be from a college or university accredited by a City of Los Angeles recognized agency. A list of approved accredited agencies can be found at http://per.lacity.org/Accredited%20Institutions%2008-21-08.pdf
   
6. Candidates completing the examination process will be contacted by the Personnel Department to provide required proof of qualifying degree and/or coursework. Applicants who wish to expedite this process may attach a copy of their qualifying degree and transcript (annotated with the applicable courses, credit earned, and grade received) to their online application at the time of filing in the Attachment section.

WHERE TO APPLY & APPLICATION DEADLINE
Applications will only be accepted on-line. When you are viewing the on-line job bulletin of your choice, simply scroll to the top of the page and select the "Apply" icon. On-line job bulletins are also available at https://.governmentjobs.com/careers/lacity.
NOTE:
Applicants are urged to apply early to ensure you have time to resolve any technical issues you may encounter.
APPLICATION DEADLINE:
Applications must be received by THURSDAY, JANUARY 25, 2024.
In accordance with Civil Service Rule 4.2, all applicants who apply may not be tested in this examination. To meet anticipated hiring needs, only a limited number of qualified applicants will be invited to participate in the interview in the following order: 1) Los Angeles City Promotional applicants who meet the minimum requirements. You must have received a regular appointment to a City position or be on a reserve list to apply for this examination as a promotional candidate; 2) Applicants currently employed by the City of Los Angeles on a part-time or exempt basis who meet the minimum requirements; 3) Remaining applicants who meet the minimum requirements in sufficient numbers to meet hiring needs based on a random sampling of those qualified candidates. Applications submitted during the filing period may be kept on file in the event that additional applicants need to be tested to meet hiring needs.
SELECTION PROCESS
Examination Weight:
Interview - 100%
The examination will consist entirely of an evaluation of professional and personal qualifications by interview. In the interview, the following competencies may be evaluated: Judgment and Decision Making; Supervision; Interpersonal Skills; Oral Communication; Project Management; Community Relations; Media Relations; Job Knowledge; including knowledge of: the principles, practices, techniques and methods for gathering, preparing, and disseminating PUBLIC INFORMATION; promotional public relations activities; public administration principles; graphic design principles; the implications resulting from public relations activities; digital media marketing and social media trends, applications and strategies; relevant Federal, State, and City legislation; and other necessary skills, knowledge, and abilities.
Additional job analysis information can be obtained by going to and clicking on Competencies under Public Information Director.
Candidates will be notified by e-mail of the date, time, and location of the interviews, which may be held in Los Angeles or on-line. It is anticipated that interviews will begin during the period of MARCH 18, 2024 to MARCH 29, 2024.
NOTES:

1. This examination is based on a validation study.
2. Appointment to this position is subject to a one-year probationary period as provided in Section 1011 of the City Charter.
3. As a covered entity under the Fair Employment and Housing Act and Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and upon request, will provide reasonable accommodations to ensure equal access to its programs, services, and activities. To request a disability accommodation, please complete the Disability Accommodation Form within 14 calendar days of the submittal of the City application. The Disability Accommodation Form can be obtained at
4. Applications are accepted subject to review to ensure that minimum qualifications are met. Candidates may be disqualified at any time if it is determined that they do not possess the minimum qualifications stated on this bulletin.
5. A final average score of 70% is required to be placed on the eligible list.
6. In conjunction with Civil Service Rules, applicants who have received a regular appointment or are on a reserve list will be considered Promotional candidates while all other applicants will be considered Open candidates.
7. Promotional candidates will accrue seniority credit at the rate of 0.10 of a point for each year of continuous service in those classes, which provide qualifying experience for this position. A maximum of one point will be added to the score of those candidates.
8. The promotional list will ordinarily be used ahead of the open competitive list. However, if open competitive candidates receive a higher score, without military credits, than the highest available promotional candidate, after adding 0.10 of a point seniority credit for each year of service continuous classified City service in qualifying classes up to a maximum of one point, the Civil Service Commission, upon request of the appointing authority, may approve certification of such open competitive candidates ahead of the promotional candidates.
9. In accordance with Civil Service Rule, Sec. 4.24, review periods may be combined. Candidates in the examination process may file protests as provided in Sec. 4.20, 4.22 and 4.23 as applicable and within the required time frame; however, the Personnel Department may respond to and resolve protests prior to the establishment of the eligible list.
10. For candidates seeking initial City employment, in accordance with Los Angeles City Ordinance 187134, information regarding COVID-19 vaccination requirements as conditions of employment may be found at:

Notice:
If you receive and accept an offer of employment to a regular position with the City of Los Angeles, your employee benefit coverage (including health and dental coverage as well as life insurance) will commence approximately six weeks after your original regular appointment. Not all positions in the City receive benefit coverage; you should inquire regarding the availability of employee benefits prior to accepting a position. All City employees are required to be Disaster Service Workers.
THIS EXAMINATION IS TO BE GIVEN BOTH ON AN
INTERDEPARTMENTAL PROMOTIONAL AND AN OPEN COMPETITIVE BASIS
The City of Los Angeles does not discriminate on the basis of race, religion, national origin, sex, age, marital status, sexual orientation, gender identity, gender expression, disability, creed, color, ancestry, medical condition (cancer), or Acquired Immune Deficiency Syndrome.
There are many things to consider in a new employer. Visit the following webpage to view benefits the City of Los Angeles offers its employees:
01
To be PROPERLY AND PROMPTLY notified of the status of my application, I UNDERSTAND that I MUST provide on my City application, the following information:
-Working E-mail address
-Telephone Number
-Official social security number
I UNDERSTAND that I MUST provide a working email address on my application where I will receive notifications regarding the status of my application and the selection process.
I UNDERSTAND that important information regarding the status of my application and the selection process will only be sent via E-MAIL to the email address I provided.
I UNDERSTAND that it is MY RESPONSIBILITY to ensure that the email address I provided is a working email and that I will check my email regularly to ensure I receive any communication as it relates to the examination promptly.
I UNDERSTAND that the City of Los Angeles Personnel Department is NOT RESPONSIBLE for any lost or redirected emails and that it is MY RESPONSIBILITY to add info@governmentjobs.com to my email contact list to avoid email notifications related to this examination from being classified as "spam" or "junk" mail.

• I have read these statements to their fullest and will provide a working e-mail address on my application in order to receive status of my application regarding this examination.

02
I UNDERSTAND that I am required to describe, IN DETAIL, my appropriate qualifying experience in the Work Experience Section of my application.
I UNDERSTAND that, if qualifying with my City experience, that I MUST indicate my appropriate job classification in my work history and NOT ANY WORKING TITLE that I believe is designated to me.
I UNDERSTAND that if I attach a resume and/or cover letter IN LIEU of completing the Work Experience Section, my application is INCOMPLETE and WILL NOT be considered for this examination, and my application WILL NOT be further processed.
In addition to including my qualifying experience, I UNDERSTAND that I should list ALL jobs, regardless of duration, including part-time jobs, military service and any periods of unemployment during my entire work history.

• I have read these statements to their entirety and understand them completely and to their fullest.

03
I am currently:

• A City of Los Angeles employee having received a regular appointment.
• An exempt City of Los Angeles employee, but have civil service status.
• An exempt City of Los Angeles employee without receiving civil service status.
• A City of Los Angeles employee in a temporary training position.
• A City of Los Angeles employee on a part-time basis.
• On a regular reserve list for the Cit...