PUBLIC INFORMATION DIRECTOR 1800

ANNUAL SALARY
 
$98,323 to 143,779 and $115,549 to $168,940
NOTES:
 

1. Annual salary is at the start of the pay range. The current salary range is subject to change. Please confirm the starting salary with the hiring department before accepting a job offer. 
2. Candidates from the eligible list are normally appointed to vacancies in the lower pay grade positions.

1. Two years of full-time paid experience with the City of Los Angeles as a Principal Public Relations Representative or in a class at that level in the analysis, preparation and dissemination of information using mass communications and social media, digital marketing, or search engine optimization strategies for crisis management or community relations activities; or experience in engaging and interacting with the media; or
2. A bachelor’s degree from an accredited four-year college or university including 24 semester or 36 quarter units in public relations, journalism, mass communications, writing or English and five years of full-time paid professional experience responsible for an organization’s public relations or news writing, media relations, community relations, public relations events, social media, digital marketing, search engine optimization strategies, or general public relations function, which includes one or more of the following: interaction with the communications media and/or general public; experience in analyzing, planning, preparing and disseminating information to publicly promote programs or communicate organizational policies; preparing cost estimates for public relations/outreach programs or projects; and experience interacting with or advising management or clients regarding PUBLIC INFORMATION techniques.

1. Applicants who lack six months or less of the required experience may file for this examination. However, they cannot be appointed until the full experience requirement has been met.
2. Applicants qualifying under Requirement #2 must provide the following information on their City application. Applicants who fail to provide the information will not be considered further in this examination and their applications will not be processed. 
   a.    List their school name and location, type of degree earned and major in the Educations Section of the on-line application; and
   b.  Applicants that have completed courses in public relations, journalism, mass communications, writing or English as stated in the Requirement, must list the course titles with the number of semester or quarter units, school attended and completion dates in the Supplemental Questions Section of the on-line application.
3. Some positions may require a valid California driver’s license. Candidates may not be eligible for appointment to these positions if their record within the last 36 months reflects three or more moving violations and/or at-fault accidents, or a conviction of a major moving violation (such as DUI).
4. For qualifying work experience gained outside of the City of Los Angeles, the term “professional experience” applies to positions that require possession of a degree from an accredited four-year college or university in order to obtain that position. Therefore, to be considered “professional,” non-City qualifying experience must be gained in positions after obtaining a four-year degree.
5. Please note that qualifying education must be from a college or university accredited by a City of Los Angeles recognized agency. A list of approved accredited agencies can be found at http://per.lacity.org/Accredited%20Institutions%2008-21-08.pdf
6. Candidates completing the examination process will be contacted by the Personnel Department to provide required proof of qualifying degree and/or coursework. Applicants who wish to expedite this process may attach a copy of their qualifying degree and transcript (annotated with the applicable courses, credit earned, and grade received) to their online application at the time of filing in the Attachment section.

Examination Weight: 
Interview - 100%

1. This examination is based on a validation study.
2. Appointment to this position is subject to a one-year probationary period as provided in Section 1011 of the City Charter.
3. As a covered entity under the Fair Employment and Housing Act and Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and upon request, will provide reasonable accommodations to ensure equal access to its programs, services, and activities. To request a disability accommodation, please complete the Disability Accommodation Form within 14 calendar days of the submittal of the City application. The Disability Accommodation Form can be obtained at http://per.lacity.org/exams/verify_disability.pdf (Download PDF reader).
4. Applications are accepted subject to review to ensure that minimum qualifications are met. Candidates may be disqualified at any time if it is determined that they do not possess the minimum qualifications stated on this bulletin.
5. A final average score of 70% is required to be placed on the eligible list.
6. In conjunction with Civil Service Rules, applicants who have received a regular appointment or are on a reserve list will be considered Promotional candidates while all other applicants will be considered Open candidates.
7. Promotional candidates will accrue seniority credit at the rate of 0.10 of a point for each year of continuous service in those classes, which provide qualifying experience for this position. A maximum of one point will be added to the score of those candidates.
8. The promotional list will ordinarily be used ahead of the open competitive list. However, if open competitive candidates receive a higher score, without military credits, than the highest available promotional candidate, after adding 0.10 of a point seniority credit for each year of service continuous classified City service in qualifying classes up to a maximum of one point, the Civil Service Commission, upon request of the appointing authority, may approve certification of such open competitive candidates ahead of the promotional candidates.
9. In accordance with Civil Service Rule, Sec. 4.24, review periods may be combined. Candidates in the examination process may file protests as provided in Sec. 4.20, 4.22 and 4.23 as applicable and within the required time frame; however, the Personnel Department may respond to and resolve protests prior to the establishment of the eligible list.
10. For candidates seeking initial City employment, in accordance with Los Angeles City Ordinance 187134, information regarding COVID-19 vaccination requirements as conditions of employment may be found at: https://clkrep.lacity.org/onlinedocs/2021/21-0921_ord_187134_8-24-21.pdf.