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Form of workKomatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
Location: Warrendale, PA
- Coordinate content development in support of product advertising and public relations content and activities (both online and offline) for internal and external communications, including website, social media, and internal media.
- Assist in gathering content for the production of materials including presentations, brochures, and other sales content to enable the product teams to effectively communicate Komatsu's product and associated services.
- Develop and maintain market databases and intelligence on a regular basis relating to markets, commodities, regional trade and economic trends, customers, and competitors.
- Coordinate and help support Product Marketing plans for the launch of any new machines, features, or technologies.
- Assist in the development of product messaging for use in product launches and development of marketing assets. Coordinate and support content development for presentations, brochures, and other materials to enable product teams and other individuals to effectively communicate
- Komatsu's product and associated services. Work with product teams to collect and validate information.
- Assist in the coordination and maintenance of Product Marketing plans detailing associated activities and timelines as well as assisting in creating product level strategies. Update on quarterly basis to review current activities against product level strategies.
- Research and analyze industry, market, and competitor information and circulate regularly to product and sales' teams.
- Coordinate and support content development for use in product advertising, public relations and other internal and external communications activities (both online and offline), including website, social media, and internally across Komatsu. This includes articles, newsletters, obtaining media material (photo, video, graphics).
- Management of product branding requirements to insure a consistent image and adherence to global guidelines.
- Provide marketing support, including exhibition and event coordination and liaison with relevant organizations, including attendance where appropriate.
- Sourcing promotional materials and customer/corporate gifts.
- Management of marketing budget for product activities. Update on an annual basis and review with product directors.
- Bachelor degree in Business Administration, Marketing, Communications.
- 2-3 years of digital marketing experience with a proven track record of driving results
- Knowledge of digital advertising platforms (i.e. Google Adwords, Bing ads, Facebook ads, etc.)
- Excellent communicator and creative thinker with an ability to use data to inform all decisions
- Proficient in Microsoft Office tools (Word, Excel, PowerPoint, Project, etc.).
- Experience creating multi-channel digital campaigns
- Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities
- Strong communication skills, both verbal and written.
- Business and general mining acumen.
- Ability to travel, both domestically and internationally.
- Ability to maintain confidential information.
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
