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SalaryMeta is seeking a Product Marketing Manager who is passionate about technology, innovation, and creating valuable experiences for advertisers and consumers. This Product Marketing Manager will influence product development and lead go-to-market for new Lead Generation products as well as new advertising experiences within the Facebook App. Success for this team is demonstrating positive influence on product roadmaps through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market. Experience with digital ads product development & lead generation marketing is a plus.The ideal candidate has a proven track record demonstrating leadership, influencing executives and key stakeholders across organizations, strategic and analytical thinking, and decision making under uncertainty. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing and other partner teams across Meta.
Product Marketing Manager, Facebook for Business & Commerce Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Product Marketing Manager, Facebook for Business & Commerce Responsibilities:
- Drive product & GTM strategy for a set of products within our lead generation and Facebook for Business and Commerce portfolio, bridging short-term execution and long-term vision
- Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
- Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, Research, Design, Communications, Sales and other key teams
- Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
- Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
- Effectively and regularly communicate with leadership within the Product and Sales organizations
Minimum Qualifications:
- BA/BS degree
- 8+ years of experience working in a product management, Product Marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)
- Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
- Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally
- Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
Preferred Qualifications:
- Lead generation marketing experience
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
