AddressWho Are We?
At Ditch Witch in Perry, Oklahoma we pride ourselves on being the leading manufacturer in the underground pipe and cable market. Our plant in Perry stands out because it's a place for people to learn and thrive. We enjoy coming to work because our plant is our community, we see our teammates not only as co-workers but as neighbors and family members. All of our locations build the intricate network of machinery that contributes to The Toro Company. We contribute to building communities, cities, and the world. We invite you to apply and join a team of highly skilled, and highly passionate people.
The Product Marketing Manager supports the business objectives of the Ditch Witch Division and the Ditch Witch & Trencor products by efficiently and effectively managing assigned underground construction products through their entire lifecycle. Products under the Ditch Witch & Trencor brand provide underground construction professionals the most comprehensive suite of products in the industry. This role will focus on the Ditch Witch riding HD Trenchers and Trencor track trenchers/surface miners.
What Will You Do?
In order to grow and build a successful career with The Toro Company, you will be responsible for:
Develop, present, and execute multi-generational product plan for assigned products.
the market needs and customer expectations.
the product vision and the strategy to support it
Develop, communicate, and execute clearly defined product strategies to meet the company’s corporate goals.
Create and develop business cases for new products based on market knowledge and customer needs that focus on profitability of entire product line.
Deliver against annual net sales, retail sales, and inventory goals for product line(s).
Manage assigned product portfolio throughout the entire product life cycle to maximize ROI.
Lead new product development projects, serving as the advocate for the customer, and developing and communicating clear product specifications.
Lead and coordinate with cross-functional groups to develop, produce and market products to meet product category strategies.
Coordinate Voice of the Customer discovery activities and other market research required to fully understand assigned product line(s).
Gain in-depth market, industry, customer and competitive knowledge to develop customer driven products that position the company as a leader in the industry.
Develop product launch plans in collaboration with Ditch Witch division’s Marketing, Product Training and Sales teams.
Provide channel partners with timely and accurate product information.
Be the industry expert and represent the company’s interests for the assigned product or products.
Participate in new product development and current product team meetings on a regular basis.
Drive continuous product improvement throughout the product life cycle to balance product margin, quality, reliability, competitive positioning, and customer satisfaction.
Support product sales training, including participation in live training events and recorded product webinars.
Develop content for sales training tools and marketing collateral materials.
Monitor competitive product activity and develop competitive product comparisons for use in Product Sales training.
Be the competitive expert within the organization on assigned product or products.
Collaborate with Marketing and Sales team, and Finance team regarding product pricing strategies.
Contribute to weekly meetings and project approval meetings.
Support industry trade shows, customer experience events, and other key activities.
Be the face of the company for assigned product line(s).
What Do You Need?
To be considered for this role, an individual should meet the following minimal requirements:
Bachelor’s degree in marketing, business, engineering or related field. Master’s degree in related field preferred
Have a current vehicle operator’s license and be willing to travel up to 30% of the time (air & highway). Some International Travel.
Have appropriate correspondence, record keeping, and PC skills.
In-depth knowledge of the underground construction industry and products.
Strong leadership competency in team environments and ability to manage and/or work with multiple project teams on parallel paths
Excellent verbal/written communication skills, influencing ability, and effective participation in cross-functional teams.
Be able to develop and implement comprehensive, long-range product business plans. This includes research, writing specifications, budgeting, costing, and long-range capacity plans.
Business-to-business experience through a dealer/distribution system is highly preferred.
Have appropriate knowledge of developing and marketing products.
Education and Years of Experience:
Manager I:
Bachelor’s degree in marketing or related discipline, and 3+ of industry related experience or 4+ years marketing experience (or MBA with 2+ years marketing experience), to include new product development in durable, service-oriented goods.
Manager II:
Bachelor’s degree in marketing or related discipline, and 6+ years marketing experience (or MBA with 3+ years marketing experience), to include new product development in durable, service-oriented goods.
What Can We Give You?
At Ditch Witch, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – Ditch Witch offers employees at our Perry, OK location a variety of perks, including:
Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.
Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.
Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.
Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.
#LI-ONSITE #LI-ART
We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.
