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Form of workProduct Marketing Managers are responsible for all outbound and commercial aspects of C3 AI's products. Product Marketing Managers interact with C3 AI's existing and prospective customers to bring the voice of our customers to our product roadmap; help drive product strategy; develop product messaging and positioning; enable sales with a robust portfolio of content; develop messages to support our GTM; help craft product packaging and pricing; engage with analysts; and work with marketing to run effective customer engagement and awareness campaigns.
As a Defense & IntelligenceProduct Marketing Manager, you will be responsible for one or more of C3 AI's Federal AI products. You will live the customer journey, help us define future innovation, identify and execute on market opportunities, build stories to help us engage current and future customers for long term success, all while differentiating us from the competition. Your impact will touch all parts of the company and help us fuel our growth across industries and buyers.
Our ideal candidate is a creative thinker with analytic and problem-solving capabilities, a compelling storyteller, and able to transform complex needs and solutions into simple differentiated messages, while also having a passion for people demonstrated by engaging cross-functionally to deliver sophisticated products and solutions.
Responsibilities:
- Develop a deep understanding of customer requirements and C3 AI's product capabilities; and partner with Inbound Product Managers to define market opportunities and influence roadmap priorities
- Create and execute go-to-market plans for product launches and new releases
- Develop compelling and easy to understand product content for Sales and Presales including sales training on products, positioning, competitive analyses, FAQs, cheat sheets, and more
- Develop compelling external product content including data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, and more
- Develop and track key business metrics for your products, evaluating the state of your business
- Support Sales and Presales throughout the sales cycle to inspire, motivate, and ultimately win customer business
- Collaborate with the Marketing organization to enable appropriate product positioning and materials on the C3 AI website; and run appropriate campaigns to create product awareness
- Present with authority at industry conferences, panels, and customers and internal events
Qualifications:
- Bachelor of Science in STEM field; MBA or Master of Science preferred
- 4+ years of Defense or Intelligence experience
- 4+ years of experience delivering compelling product revenue growth and Product Marketing results in enterprise software
- Demonstrable domain expertise in any of the following: product strategy, Product Marketing, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development
- Ability to develop product strategy and execute against strategic plans
- Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams
- Experience managing and developing new outbound product programs with clear data driven results
- Experience managing product positioning, messaging, market and competitive analysis, and product pricing and packaging
- Excellent verbal and written communication, and presentation skills
Candidates must be authorized to work in the United States without the need for current or future company sponsorship.
