Product Marketing Manager - Customer Advocacy

An overview of this role

Do you love creating impactful programs and experiences that activate and empower customer advocates? As a Product Marketing Manager, Customer Advocacy, you’ll create and own programs that foster evergreen relationships with top customer advocates and enterprise brands that fuel an integrated strategy aligned to pipeline-driving initiatives, threading the customer voice into all Go-To-Market motions. You’ll partner closely with Sales, Customer Success, and the broader Marketing organization to curate programs that identify, activate, and amplify the right customer advocates that help us sell.

What you’ll do

• Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings

• Build and program manage GitLab advocate spotlight and award programs

• Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps

• Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams

• Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth

• Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives

• Triage stories and advocates to the extended Customer Advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews  

• Measure and report on program effectiveness and areas for improvement

What you’ll bring  

• Experience curating, building, and executing programs, events, and content both for customers and customers, including executives

• Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans

• Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams’ successes

• Experience creating forward-looking program strategies that directly supports business outcomes and pipeline 

• Event management experience, both in-person and virtual, is highly preferred

• A record of creating tracking, documentation, and processes that deliver results

• Excellent written and verbal communication skills 

• Ability to easily transition from high level strategic thinking to creative and detailed execution

• Advanced project and time management skills

• A self-starter mindset with a strong sense of ownership

• Ability to prioritize in a complex, fast-paced and lean organization

How GitLab will support you

• Benefits to support your health, finances, and well-being

• All remote, asynchronous work environment

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and development budget 

• Parental leave 

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.