Product Marketing Coordinator

Contract type: Full-time, permanent 

Location: North America, Remote working 

As a Marketing Coordinator, you will collaborate with the Product Marketing Team to optimize the commercial potential of a portfolio of University partner brands and products. Responsibilities include crafting and executing marketing plans, conducting competitor and customer research, and coordinating various marketing activities in a complex matrix environment. You'll play a key role in implementing marketing plans across multiple channels, analysing performance data, and contributing to continuous improvement in customer experience.

ABOUT THE ROLE  

• Where required, coordinate the operational marketing relationship of a key project, workstream or partnership ensuring regular communication with key stakeholders.
• Work alongside the Head of Product Marketing for University brands to help where needed to implement marketing plans according to the student journey.
• Coordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels, e.g., web, social media, and print, in a timely manner.
• Analyze and report performance data to assess whether the objectives are being met and identify trends and opportunities.
• Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices.
• Maintain the accuracy of public information covering all marketing collateral and websites.
• Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
• Continually seek to improve the customer experience by listening to and acting on student needs.
• Undertake desk research including customer, competitor and market analysis.
• Administrative duties including keeping data in IT systems current and reporting.
• Support and take a lead in portfolio marketing activity and marketing project work as required.
• Champion the products, initiatives or brands within Marketing, Sales and Admissions.
• Support any efforts to ensure changing needs and business goals are managed and responded to.

ABOUT YOU  

• Degree, or relevant qualification in Marketing desirable
• Fluent in English with excellent written and oral skills
• Ability to work within tight deadlines and juggling priorities
• Interest or experience of the higher education sector
• Confident communicator, internally and externally
• Strong professional writing skills and visual sense
• An eye for detail and accuracy
• Results-driven
• Influencing skills to make things happen through others
• Ability to prioritise and manage multiple initiatives/projects
• Strong problem-solving skills
• Numerate
• Proactive, with a high-energy level
• Strong team player with an ability to thrive in a fast-moving and changing commercial environment

***If your state or city has a salary transparency law (including Colorado, Connecticut, Maryland, Nevada, Rhode Island, Illinois, California, and Washington), please contact Amanda Spring on iscrecruitment@studygroup.com for the salary range associated with this position.

ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy

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