Performance Marketing Specialist

The Performance Marketing Specialist will support ecommerce initiatives for Mud Pie by improving search ranking and online conversions with dynamic copy for products across three divisions-Home, Kid's and Women's. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building. This person will closely collaborate with the Ecommerce, Marketing, Design and Sales teams to provide user-friendly informational content and consistency across departments in an effort to increase all product sales.
Essential Duties and Responsibilities:

• Lead the strategic direction of the SEO function by creating a roadmap and innovation agenda
• Analyze keywords to gain higher visibility on major search engines through content, internal and external links and site optimization.
• Partner with Ecommerce team to align paid and organic strategies
• Analyze campaign performance metrics, conduct A/B tests, and leverage data insights to optimize campaigns continuously, improving ROI and conversion rates
• Lead Social Ad Management on platforms like Meta and TikTok
• Experience with keyword research and the ability to present and execute campaign examples utilizing tools like SEMRush.
• Monitor Google Analytics Property
• Research and optimize product descriptions with popular and relevant keywords
• Experience and knowledge with setting up and managing PPC (pay-per-click) ads
• Plan, execute, and optimize digital campaigns across various channels, including but not limited to PPC, SEO, social media, affiliate marketing, email, and display advertising
• Own SEM channel performance- research, forecast and plan, execute and analyze. Manage at the campaign and overall tactical level
• Knowledge of keyword research and data mining tools
• Act as an internal point person to various departments as needed for digital content and product copy
• Implement brand voice and style standards across all content
• Collaborate with other teams to optimize product listings on major marketplaces like Amazon and Wayfair
• Experience with managing products feeds and data. (Feedonomics)
• Experience with Affiliate Programs (Ascend/Pepperjam)
• Write Amazon Descriptions
• Own Amazon Ad Channel - budget, keyword research and reporting.

• 4+ years' experience in Performance Marketing and/or digital marketing
• Bachelor's Degree in Communications, Marketing or IT (or related field)
• Paid Ad Management experience required (4+ years)
• Expert in Google G4
• SEO and/or digital copyright experience required
• Online marketplace familiarity and other ecommerce platform experience
• Must have ability to work on multiple projects simultaneously and be able to effectively juggle diverse writing demands
• Must have strong grammar and organizational skills and superb attention to detail
• Must be able to clearly present ideas and writing to various teams and upper management