Partnerships & Recruitment Manager - Baton Rouge

Partnerships & Recruitment Manager - Baton Rouge

Application Deadline: April 4, 2024

Location: Baton Rouge, LA

About Us

Our country's education and workforce systems are inequitable, failing to meet the needs of our country’s most marginalized citizens. Historically, workforce education has led to low-wage jobs disconnected from ongoing higher education, which has created significant barriers for career advancement. At the same time, traditional higher education has increasingly become unaffordable for Americans from lower-income backgrounds while also lacking direct connection to the labor market. The consequences of these systemic failures are dire. Despite increases in national high school graduation and college enrollment rates, systemic racism and inequity mean that college persistence continues to be low, particularly for people that are Black, Indigenous, and people of color (BIPOC).

At Propel America, we believe a better system should and can exist. We believe high school graduates shouldn’t have to choose between forestalling income and accruing significant debt while pursuing a traditional college degree or forestalling education and mobility for low-wage, entry-level work with few opportunities for advancement. Propel is building that better system, a ‘third way’ solution that allows young adults from low-income backgrounds to access an affordable and efficient pathway to a good job that serves as a springboard to a choice-filled life.

By working backwards from the needs of established employer partners, Propel America:

• Supports young adults (18 to 26 years old), particularly those from low-income backgrounds, to prepare for living wage jobs
• Partners with training and higher education organizations to offer workforce credentials that allow students (or “fellows,” as we call them) to earn college credits
• Provides wraparound coaching and professional skill development to ensure fellows have what they need to be successful in their job interview, on the first day of work, and a plan for ongoing education and career advancement.

The Opportunity

Your mission is to foster the growth and amplify the impact of Propel’s brand in Baton Rouge. You will achieve this by cultivating strategic partnerships to support recruitment endeavors and bolster market leadership, as well as meeting application and enrollment targets. Working closely with Propel’s centralized sourcing team, you will strategize and implement local recruitment and marketing initiatives to cultivate a robust pool of applicants for our Baton Rouge pathways, starting with the fall 2024 cohort and scaling up recruitment efforts in subsequent cohorts. Your responsibilities will encompass building and nurturing relationships with local schools, community-based organizations, higher education partners, and workforce collaborators across the region. The Partnerships & Recruitment Manager role is integral to advancing Propel’s vision and expanding our reach to serve 1,000 young adults by 2025. Role responsibilities include, but are not limited to the following:

Local Recruitment Strategy

• In partnership with the sourcing team, develop and implement a local recruitment plan to achieve ambitious organizational lead, application, and enrollment targets for each program cohort aligned with annual goals.
• Build a robust recruitment pipeline and support applicants through the initial stage of our admissions funnel.
• Closely analyze and track Baton Rouge recruitment metrics, progress against goals and ensure leads, applications, and enrollment are on target.
• With sourcing and marketing teams, support the development, customization, and distribution of regional marketing and recruitment material as needed.
• Identify needs for additional educational content related to pathways available.
• Cultivate and personally engage leads via phone, email and text to ensure applicants are excited and understand the expectations of the Propel fellowship and complete an application.
• Communicate with guidance counselors & youth workers about applicant support needs.
• Create and share content through social media channels to engage students with the Propel brand and experience.

Partnerships and Program Awareness

• Develop a deep understanding of our programming, pathways, and the expectations of our training and employer partners to ensure committed learners are showing up ready and aware of the admissions process and program expectations.
• Supporting on-the-ground partnership needs with Propel’s higher education and workforce partners.
• Build and support new and existing relationships with strategic partners including local high schools, community based-organizations and other groups that work with young adults to maximize outreach efforts and deepen our engagement and presence in Baton Rouge.
• Host and execute in-person and online information sessions and local recruitment events for interested candidates, and partners, and present compelling information about Propel’s fellowship.

Org-wide Collaboration and Systems Use

• Consistently leverage learnings to make adjustments in your recruitment approach and to inform broader program-wide innovation and/or strategy.
• Collaborate across teams to plan, execute, and improve local recruitment strategy using data to identify gaps, patterns, and opportunities, and develop solutions to achieve outcomes.
• Work closely with the sourcing and operations teams to streamline and leverage technology to ensure fellows have a smooth application experience.
• Enter data, ensure data integrity, and track recruitment progress in Salesforce.
• Track the effectiveness of the local sourcing strategies and adjust efforts to respond to the data.
• Support and recommend tech enablement to inform and manage ongoing regional execution of recruitment effort.
• Other duties as assigned

Preferred Qualifications

• A passion for working with young adults and a commitment to Propel’s mission
• At least 2 years of professional experience, preferably in recruitment, marketing or partnership development
• Experience using different marketing platforms to maximize reach and effectiveness
• Effective communication skills and the ability to connect quickly and authentically with people from a variety of different backgrounds
• Experience, connections, and/or deep knowledge of the local Baton Rouge market
• Experience working with young, ethnically diverse populations
• Experience using key data insights and CRM platforms (e.g., Salesforce)
• Comfort with ambiguity and operating in a fast-paced startup environment
• Desire to and comfort with regular travel across the regional area
• Ability to work flexible hours (e.g. nights and weekends)
• Commitment to diversity, equity, and inclusion

Compensation

The salary for this position is between $59K-67K annually. Propel America offers a competitive total rewards package including coverage of 90% of health insurance premiums, unlimited PTO, and a flexible work environment.

Interested in applying?

Please submit your application here: https://propelamerica.breezy.hr/p/434dd8bd968d-partnerships-recruitment-manager-baton-rouge.

Propel America is an equal-opportunity employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We encourage candidates from historically underrepresented backgrounds to apply.

Job Type: Full-time

Pay: $59,000.00 - $67,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Ability to Relocate:

• Baton Rouge, LA: Relocate before starting work (Required)

Work Location: In person