Paid Social Account Supervisor

Paid Social Account Supervisor

Paid Social Account Supervisors have a leadership role leading a pod, responsible for overseeing and optimizing multiple client accounts. Supervisors play a pivotal role in the development and execution of Paid Social strategies while also mentoring and guiding their direct reports. Deep expertise in Paid Social advertising will be instrumental in delivering outstanding results for our clients.

Account Supervisors are seen as leaders within Client Services (CS) and are a connecting point between Leadership and the CS team. They have the ability to filter and communicate information to all stakeholders effectively. They help Adlucent achieve, form, and understand company goals. They have a strong voice in company meetings and help to positively influence morale.

The Role: 

Key Responsibilities (Client & Performance Management):

• Client Management: Serve as a client point of contact, ensuring their needs and objectives are met or exceeded in a timely manner. Serves as a point of escalation when issues arise and ensures account managers respond to requests accurately and fully.
• Strategy Development: Collaborate with clients to develop advanced Paid Social strategies aligned with their business goals, including budget allocation, audience targeting, and campaign structure.
• Quarterly Business Reviews: Ownership and coordination of any related deliverables for Strategic Business Reviews, including deck ownership, follow-up ownership, and responsibility for presenting in person or remotely.
• Team Leadership: Provide guidance, mentorship, and support to account managers, assisting in their professional development and growth.
• Campaign Optimization: Oversee and, when necessary, actively manage Paid Social campaigns, continuously analyzing and optimizing performance to maximize ROI.
• Performance Analysis: Utilize advanced analytics and reporting tools to assess campaign performance, providing clients with insights and recommendations for improvement.
  • How to recognize performance declines and trends worth escalating (good or bad)
  • Process for monitoring account performance effectively
  • Ability to audit and brainstorm on any account and make recommendations for improvement.
  • Ability to prioritize those activities that will make the biggest impact and form an action plan.
• Budget Allocation: Manage budgets effectively to ensure optimal utilization of clients' advertising spend across platforms such as Meta, TikTok, Pinterest, and others.
• Strategic Planning: Stay at the forefront of industry trends and emerging technologies, integrating new strategies and tactics to maintain a competitive edge.
• Client Reporting: Generate comprehensive reports summarizing campaign performance and present findings to clients, highlighting key achievements and areas for growth.
• Quality Control: Ensure adherence to best practices and compliance with industry standards, maintaining the highest level of quality in all campaigns.
• Onboarding: Supports the onboarding of new clients by ensuring you and your team have an understanding of the client's business and goals. Ensure onboarding activities are completed on time and client satisfaction is ensured throughout the onboarding process.
• Admin: Ensure upkeep of key agency administrative items, including forecasting, billing, and account status documentation.

Key Responsibilities (People Management):

• Team Leadership: Provide clear direction, vision, and goals to team members, including motivating and inspiring the team to achieve their best performance and fostering a positive and inclusive team culture.
• Performance Management: Set clear performance expectations and KPIs for team members. Conduct regular performance reviews and provide constructive feedback. Recognize and reward high performance and address performance issues promptly.
• Communication:
  • Maintain open and transparent communication within the team and with upper management.
  • Act as a bridge between the team and higher levels of the organization.
  • Ensure that team members are well-informed about company goals and changes.
• Coaching and Development:
  • Identify team members' strengths and areas for growth.
  • Provide coaching and mentorship to help team members develop their skills and careers.
  • Support learning and development opportunities for the team.
  • Ensure Performance Reviews are thoughtfully conducted, constructive, in-depth and delivered on time
• Recruitment and Onboarding:
  • Participate in the recruitment process by interviewing and selecting new team members.
  • Facilitate smooth onboarding for new hires, ensuring they feel welcome and prepared to succeed.
• Conflict Resolution:
  • Address conflicts and interpersonal issues within the team promptly and professionally.
  • Mediate disputes and find solutions that promote collaboration and harmony.
• Resource Management:
  • Manage team resources efficiently, including budgets, equipment, and workspace.
  • Allocate tasks and projects effectively based on team members' skills and capacity.
• Goal Setting and Planning:
  • Collaborate with upper management to set team goals aligned with the organization's objectives.
  • Develop action plans and strategies to achieve these goals.
• Compliance and Policy Adherence:
  • Ensure team members adhere to company policies, procedures, and ethical standards.
  • Promote a safe and compliant work environment.
• Innovation and Continuous Improvement:
  • Encourage innovation and creativity within the team.
  • Identify opportunities for process improvement and efficiency gains.
• Crisis Management:
  • Be prepared to lead and support the team during crises or emergencies.
  • Maintain composure and make informed decisions in high-pressure situations.
• Team Building:
  • Organize team-building activities and events to strengthen team cohesion.
  • Foster a sense of belonging and camaraderie among team members.
• Emotional Intelligence:
  • Exhibit emotional intelligence by understanding and empathizing with team members' feelings and needs.
  • Demonstrate empathy and active listening skills.
• Diversity and Inclusion:
  • Promote diversity and inclusion within the team.
  • Ensure equitable treatment of all team members.
• Reporting and Documentation:
  • Keep records of team performance, achievements, and issues.
  • Generate reports for upper management as needed.
  • Ensure time tracking and client reporting targets are met
• Change Management:
  • Effectively manage and guide the team through organizational changes and transitions

Nice to have: 

• Lead gen experience
• Retail experience, including but not limited to: eCommerce; merchandising and promotions; multi-channel marketing; branding

OUR MISSION:

To make advertising increasingly relevant and helpful to all by understanding & serving the interests and needs of each individual.

OUR CORE VALUES:

Lead with Empathy: We champion kindness and authenticity – forging caring connections that embrace diversity, fuel inclusion, and ignite individual leadership.

Make $#%& Happen: We take initiative and solve problems efficiently. We know when to iterate and when to innovate. Some days we get to win and some days we get to learn.

Outperform Together: We unite our strengths to achieve success, collectively. Celebrating breakthroughs, supporting growth, we thrive as one.

Adlucent is part of Advantage Marketing Partners, a subsidiary of Advantage Solutions, ranked as one of the top marketing companies in the U.S. by AdAge. Headquartered in Austin, Texas, Adlucent is a performance digital agency, powered by its purpose-built platform Deep Search™, which accelerates outcomes and maximizes returns for B2C and B2B brands and retailers. Marketing services include Paid Social, shopping, social, Amazon, display media, video, and performance creative. Deep Search™ is a digital campaign, product feed and analytics technology that powers these services by integrating complex data and creating a custom, predictive bidding algorithm, helping clients acquire customers across channels while profitably increasing revenue. To learn more about Adlucent, visit adlucent.com.

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job Duty

Personal Accountability

• When brand facing, sit on-site with clients, fully representing the agency in-front of the client and representing the brand back to the agency.
• Develop and own key influencer relationships that build a trust-based partnership with client teams, agency partners, and third party vendors
• Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client
• Design and lead proposal and program development presentations with limited guidance from a Director
• Establish agency thought leadership for defined area of responsibility
• Supervise and/or directly manage program execution, budgets, tracking, and post-promotional reporting in accordance with company systems and processes
• When field facing, responsible for key channel or customer comprising 10%+ of the client’s business
• Responsible for recruiting, hiring, training, and development of direct reports with support of a Director
• Other related duties as assigned

Cross-Functional Accountability

• Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/shopper insights that drive purchase behavior change
• Demonstrate leadership to internal Agency concept, creative design, and production team members in order to ensure all deliverables are on strategy and meet client expectations
• Engage, mentor, and inspire Agency cross-functional team by teaching the fundamentals, demonstrate, and empower proactive thinking, prioritize goals, and facilitate conflict resolution as needed
• Communicate and interact effectively with cross-agency teams for all departments and/or clients to deliver timely client decisions and approvals
• Other related duties as assigned 

Supervisory Responsibilities

Direct Reports
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements
- Travel and Driving are not essential duties or functions of this job

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience
(Preferred): MBA Degree or equivalent experience

Field of Study/Area of Experience: Marketing/Brand Management
- 3-5 years of experience in the role of leader/manager in agency, brand management, and/or media production
- 6+ years of experience in consumer product, brand manage, media, or agency experience with an emphasis in SEM

Skills, Knowledge and Abilities

• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
• Excellent written communication and verbal communication skills
• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
• Creative self-start with strong relationship, organization, negotiation, and problem solving skills
• Able to work with third party properties, agencies, suppliers and media organizations

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being perf...