Paid Media Analyst

Job Title: Paid Media Analyst

Department: Media

FLSA Status: Exempt

Culture Summary:

We believe that every Team Member has a Voice! At Practice Made Perfect we have a simple goal – To provide our clients with premium quality service supported by proven, market-tested advertising solutions. We encourage the sharing of new ideas, and believe we are stronger when we all work together as a Team!

Position Summary:

If you are hungry to make an impact in a growing organization, ready to conquer your stretch goals, passionate about digital marketing and a culture that will keep you motivated….Keep Reading!

We are seeking a motivated and detail-oriented Paid Media Analyst to join our growing marketing team. The ideal candidate will assist in the planning, execution, and optimization of Paid Media campaigns across various digital platforms. This role is perfect for an individual passionate about digital marketing, analytics, and staying up to date with industry trends.

A successful Paid Media Analyst plays a crucial role in driving client satisfaction, retention, and advocacy, contributing directly to the overall success of the company.

Essential Functions:

Campaign Management

· Assist in the planning, setup, and management of Paid Media campaigns, including but not limited to Google Ads, Local Service Ads, Facebook Ads, YouTube and other relevant platforms.

· Monitor campaign 1st party and competitive trend data to identify opportunities or challenges.

· Optimize campaign performance toward aligned key performance indicators (KPIs).

· Be accountable for client investment across each paid channel, ensuring accurate delivery, void of fraud and deploys in-full.

· Technically disciplined with the ability to clearly communicate independently with front-line managers, clients and extended agency team members.

Budget Management

· Assist in budget allocation and management across different Paid Media channels.

· Monitor daily and monthly spend to ensure campaigns are within budget constraints.

Analytics and Reporting

· Utilize analytics tools to track and analyze campaign performance.

· Prepare regular reports on key metrics and provide insights for internal and external clients to chart a clear path of continuous performance improvement.

Research

· Conduct keyword research to identify relevant and high-performing keywords for paid search campaigns.

· Implement keyword strategies to maximize visibility and reach target audiences.

· Gather competitive intel for overlaps or gaps in keyword, phrases or types in client markets.

· Review campaign destination page(s) to provide input for the purpose improving page performance and campaign outcomes. i.e.(images, CTA, form placement)

· Stay informed about industry trends and conduct competitor analysis to identify opportunities and challenges.

· Recommend adjustments to strategies based on competitive insights.

· Stay up-to-date with the latest developments in paid search advertising and recommend new strategies to improve performance.

Creative & Copy

· Collaborate with the creative team to develop compelling ad copies and creative assets.

· A/B test ad variations to improve click-through rates and conversion rates.

Cross-Functional Collaboration

· Work closely with the team to align Paid Media efforts with overall marketing objectives.

· Coordinate with graphic designers and content creators to ensure ad creatives are in line with brand guidelines.

Skills, Abilities and Knowledge:

· Data & Analytics: Ability to analyze campaign performance metrics and basic data interpretation to derive insights for optimization.

· Detail Obsession: Being meticulous in setting up campaigns, ensuring accuracy in targeting, budget allocation, and scheduling.

· Collaboration: Willingness to work collaboratively with team members and contribute to achieving campaign objectives.

· Adaptability: Ability to adapt to changes in work environment needs, digital platforms, algorithms, and industry trends.

· Curiosity: Eagerness to learn new tools, techniques, and best practices in digital advertising.

Education and Requirements:

· Bachelor’s degree in Marketing, Advertising, Business, or a related field.

· Previous internship or experience in media buying, advertising, or a related field.

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities, and schedule may change at any time with or without notice.

While performing the duties of this position, the employee may be regularly required to use hands to type on a computer and calculator, handle paperwork and sort, file or manipulate documents. The employee may be required to stand and walk. The employee may lift and/or move up to 10 pounds occasionally.

Equal Opportunity Employer

PMP is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

PMP will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process.