Paid Digital Marketing Specialist/Google Ads Specialist

Paid Digital Marketing Specialist are responsible for creating PPC strategies for the client based on their specific goals, building and maintaining Google Ad campaigns, while excelling at client relationship management with a focus on client retention.

Duties/Responsibilities:

• PPC and account growth strategy.
• Client relationship management.
• Client retention focus.
• Building and maintaining Google Ad campaigns.
• Tracking PPC goals for clients on a yearly, quarterly, monthly, and weekly basis.
• Creating PPC strategies for the client based on their specific goals.
• Developing solutions to combat problems or challenges that could affect the PPC accounts.
• Conducting monthly/quarterly video calls with clients to discuss results and data from PPC campaigns.
• Weekly SEM management of 40-50 clients.
• Writing, editing, and uploading content to client’s web properties and landing pages.
• Handling of weekly execution of Google Ad accounts, focused primarily on search campaigns.
• Collect and analyze SEM metrics, improve results, and identify optimizations.
• Collaboration with the Digital Marketing team to continually evolve our services and performance.

Required Skills/Abilities:

• Goal oriented personality with a passion for Digital Marketing.
• Analytic mindset with a passion for data.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to successfully execute a high volume of work.
• Ability to function well in a high-paced and at times stressful environment.
• Ability to attend in-person company meetings and events.
• Extremely tech savvy.

Education and Experience:

• 1+ years of Google Ads and Bing Ads account management.
• Google Ads Certified, Google Analytics Certified, and/or achieved Google Ads Nano-Degree.
• Strong Proficiency in Google Analytics, Google Ads, Google Tag Manager, and Google Search Console.
• Proven account management experience and client communication.
• Experience utilizing project management software.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to arrive and participate in in-person meetings.

The duties and responsibilities described in this job description are not a comprehensive list and additional tasks may be assigned to this position from time to time. The scope of the position may change as necessitated by business demands.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• 1 year
• 2 years

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Application Question(s):

• Are you able to easily arrive for quarterly meetings in the Richmond, VA area?
• Report Job" link at the bottom of the job description. "Do you have any SEO experience?
• Are you proficient in Wordpress? Able to make simple website edits and use analytics to review performance?
• Do you know how to create custom audiences and segment lists for automated email marketing?
• Have you managed Google Analytics previously?
• Do you have a valid Google Ads Certification?

Experience:

• Google Analytics: 1 year (Required)

Location:

• Virginia (Required)

Work Location: Remote