Online Store Direct Marketing Specialist

We are looking for an Online Store Direct Marketing Specialist to join our marketing team. The ideal candidate should possess web/e-commerce and online sales Direct Marketing communication experience, user database analysis/segmentation/management capability, copywriting and creative writing skills together with experience in the musical instrument market.

Responsibilities:

• Produce written content for email campaigns, social media campaigns, in coordination with the rest of the marketing department
• Manage the company’s weekly mailings and mailing plans to our US and international customers
• Lay out our weekly newsletters
• Select the target group for the newsletters through user analysis and mailing performance
• Interface with graphic department to organize the newsletter and graphic material for the website
• Coordinate with the international team of Direct Marketing Specialists for the weekly mailing plan
• Improve the sales performances of the Online Store through the mailing activity

Requirements:

• Bachelor’s Degree in Digital Marketing or equivalent
• Experience in a similar role in advertising agency, music magazine or music industry
• Outstanding writing skills in English, with a great aptitude for detail, precision and creative style
• Professional knowledge and experience on the responsive web design with HTML 5 and CSS 3
• Good knowledge of DAW/recording and software production tools a plus
• Knowledge of music, recording equipment and software
• Good knowledge of DreamWeaver, Photoshop/ Pixelmator, Illustrator, InDesign
• Strong experience with e-commerce platforms
• Strong organizational skills, able to manage multiple tasks at once
• Data reporting skills (Google DataStudio skills a plus)