New Development Leasing Marketing Manager

Responsibilities:Department Overview
Related Rentals oversees the leasing and marketing for a portfolio of luxury rental properties. This entails working closely with the development team to conduct market analyses, shape product development, and devise comprehensive marketing, leasing, and pricing strategies. We are currently looking for a skilled and energetic New DevelopmentMarketing Manager to become a valuable member of our Related team. Your main focus will involve providing guidance on a development project in Jersey City, ensuring the implementation of compelling residential layouts, well-crafted amenity programs, and effective go-to-market strategies to ensure successful lease-ups.

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Primary Responsibilities*
Collaborate closely with leadership to meticulously assess and align design models, ensuring they resonate with the vision for attracting rental prospects in the competitive NJ market.

• Market Research:
• Conduct thorough market research to identify trends, target demographics, optimal residential layouts/floorplans and competitive landscape.

• Strategy Development:
• Develop comprehensive marketing strategies aligned with the objectives of the project, ensuring brand consistency and maximum market penetration.

• Collateral Creation:
• Partner on the creation of marketing collateral, including brochures, websites, digital content, and promotional materials, ensuring high quality and alignment with brand standards.

• Collaboration:
• Work closely with cross-functional teams, including development, leasing, and design, to ensure cohesive and effective marketing strategies.

• Budget Management:
• Manage marketing budgets effectively, optimizing spending for maximum impact and return on investment.

Compensation:
$125,000 - $135,000/yr

Benefits:

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

#LUXNYFL

Qualifications:

• 1-5 years progressive experience in real estate sales, marketing and management in Northern New Jersey, Jersey City and Hoboken.

• Proven experience in real estate marketing, with a focus on lease-up strategies.
• Background as a Marketing Project Manager & Lease-Up Leasing Manager, preferably in North Jersey market
• Strong analytical and strategic planning skills.
• Excellent communication, collaboration, and leadership abilities.

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Please note that Related has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. As a condition of employment, Related employees are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law._*
Overview:Related Management Company (RMC) is the leading innovator in managing real estate as an owner/operator. There is strength in numbers – RMC operates hundreds of properties in 22 states and Washington, D.C., providing our employees with unparalleled growth opportunities. Our portfolio includes affordable, workforce, market-rate, and luxury housing. We are passionate about exceeding quality expectations in every single asset class. As a subsidiary of Related Companies, we’ve been at the forefront of sustainability too, with most of our New Developments pursuing LEED Silver certification or higher.

At RMC, we Welcome Everyone. It is our mindset that welcomed employees invoke welcomed residents. When you work here, you’re encouraged to be your best, authentic self. With persistent focus, we are strengthening internal mobility, employee engagement, and investing in leadership development to continuously improve the employee experience.

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Related is an Equal Opportunity Employer*
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Job Type: Full-time

Pay: $125,000.00 - $135,000.00 per year