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SalaryRedfin is looking for an executive to build our value-centered luxury brand, Redfin Premier. With less than 1% of market share in the high-end market, but a much higher percentage of the high-end online demand, you have an incredible opportunity to develop this segment for a national technology-powered real estate brokerage. Taking market share in the high-end will generate significant profits for the company, income for our agents, and create a halo effect around the Redfin brand.
Since 2020, we’ve offered Redfin Premier service to listing clients selling homes, which has accelerated our market share growth for that client segment. Over the last 12 months we’ve tested a new approach to our luxury experience for customers beginning their luxury real estate experience as buyers. And notably, in the last 5 months we’ve debuted a new agent compensation plan that’s attracting some of the best agents in the industry. It’s time to pull all of these pieces together, level them up and urgently pursue this segment of the market. You will play a role in driving the vision for the future of where we’re going as a brokerage.
The Opportunity: Building a Value-Centered Luxury Brand
You will focus on developing a compelling and scalable customer experience to exceed the unique expectations of Redfin luxury customers. You’ll create brand and service standards, drive flawless sales execution, engage with our luxury agents, recruit luxury agents, and create programs to best capture a larger share of clients buying and selling high-end homes.
The first order of business is developing cohesive service standards for our Premier segment, regardless of the side of the business, buy or sell. Second order of business is creating criteria and performance standards determining which agents should service our luxury segment of customers. This includes existing Redfin agents and recruiting external talent. Third is partnering with sales leaders to drive execution across our most important Premier markets. Finally, this leader will partner with our HQ functions, product, marketing, program, etc. on developing our premier brand online and offline; Maintaining a winning go-to-market strategy will be key to our success.
Captain of the Ship
The role reports to the senior vice president of real estate operations and should be located in a major U.S. market, preferably in Seattle, San Francisco, Los Angeles, Dallas, Austin or the DC Metro Area. Candidates for this role should expect to travel 30-35% of the time to work with other Redfin executives and visit customers and agents in the field. In partnership with senior leadership, you’ll be responsible for market share growth in our Premier segment with a deeper focus on our top 12-15 markets. You will lead a small team to start with the opportunity to grow your team as Premier grows.
Who You Are
- Customer-first: We always work backwards from the customer. Our goal is to develop a differentiated service for high-end clients so that Redfin becomes the preferred choice. We’ll need to market our service to jumpstart our growth, but we want the customer experience to be buzzworthy too. The best sustainable source of growth is repeat customers and their referrals.
- Unifier: You have 7+ years experience building and leading successful organizations or brands. You’re someone whom talented leaders want to work with. You understand that in any business, the people serving the customer have to feel served by their leaders. We can’t make our customers happy without happy employees.
- Entrepreneurial: We’re looking for a builder, not someone to mind the store. You’ll need to develop our services for high-end buyers, evolve our service for high-end sellers.
- Influential: You have experience collaborating across organizations, levels and geography resulting in strong business results. You are also someone that thrives in front of audiences, can captivate candidates and enjoy public relations.
- Crisp Communicator: Redfin prizes clear, plain-spoken communication in every forum. The best answers start with, “yes,” “no,” a number, or “I don’t know.” We avoid jargon and cliches and it’s important that you can communicate effectively in-person, in slides, and in writing. Clear communication is a product of clear thought.
- Committed to Diversity: The organizations that have grown the most over time have been able to draw on a wider range of talent than their competitors. We have a long-term priority to build a more diverse and inclusive workforce.
Redfin is an equal opportunity employer committed to hiring a diverse workforce.
The compensation information is provided in compliance with job posting disclosure requirements in Hawaii, Colorado, New York, New Jersey, Washington, and California.
Base Pay Range: $155,800.00 - 233,100.00. Actual base pay will depend on varying circumstances, including the location, individual qualifications, market finances, and other operational business needs. Compensation will also include bonuses and equity, as well as the potential for future merit increases and stock grants based on performance. Potential for uncapped bonuses based on individual productivity goals. Potential for merit increases and stock grants based on performance.Redfin offers a generous benefits package that includes 15 paid vacation days, 12 paid holidays, paid parental leave, sick leave, and flex days; medical, dental, and vision insurance benefits; flexible spending account, health savings account, life and disability insurance; fertility benefits, commuter benefits, Employee Assistance Programs; and 401(k) employer match.#LI-RemoteRedfin is an equal opportunity employer committed to hiring a diverse workforce.
A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.
Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact
recruitingteam@redfin.com
Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the San Francisco and Los Angeles Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster
here
.Redfin accepts applications on an ongoing basis.
