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Form of workNational Director of Marketing
We are looking for a talented person to lead student enrollment demand generation efforts for CREWTEK campuses, so CREWTEK can execute on its mission to prepare the next generation of skilled workers for a meaningful career and life.
Key Results
- Build and maintain the national and campus marketing teams.
- Increase brand awareness, website visits, and social media followers.
- Drive student prospects for all campuses.
- Contribute to maximizing student enrollment.
Responsibilities
- Leadership of the campus team, facilities, equipment, student experience, and student enrollment.
- Establish and continuously improve a successful local marketing strategy to optimize student recruitment in a 500-mile radius of campus.
- Identify and test new digital platforms and tools.
- Utilize web analytics tools to monitor site traffic and consumer behavior.
- PPC and retargeting ad campaign management.
- Social media account management.
- Create and/or manage production of Marketing content appropriate for each channel including video, short-form video, photos, blogs, press releases, flyers, exhibiting displays, and other enrollment support collateral.
- Contact list and email marketing management.
- Support live marketing events as needed.
Requirements
- 5+ years in leading a national marketing team and/or division including the management of national campaigns, budgets, personnel, strategic direction, building teams that assumed responsibility and accountability for achieving both the mission and marketing objectives of the organization.
- 5+ years’ experience in a learning and development environment focused on commercializing training programs.
- 5+ years of demonstrated experience in growth companies, startups, or unstructured environment in which new systems, processes, and results need to be achieved.
- Experience and aptitude in developing B2C marketing strategies targeted at Gen Z and transitioning military.
- Ability to understand the needs, wants, and perceptions of Generation Z.
- Excellent communication (oral and written).
- Experience working in or with non-profit, education, construction or industrial organizations is preferred.
- Candidates based in Greater Vancouver, Washington or Portland, Oregon market.
- Hybrid schedule at ITI HQ (located in Woodland, WA)
Compensation
Base salary ranges from $90,000 to $100,000 depending on experience, credentials, and education. In addition to pay, this position is eligible for benefits including healthcare, 401(k) (up to 10% company-match), PTO.
Base salary ranges from $90,000 to $100,000 depending on experience, credentials, and education. In addition to pay, this position is eligible for benefits including healthcare, 401(k) (up to 10% company-match), PTO.
About CREWTEK
Incorporated in 2022, CREWTEK is a 501(c)3 nonprofit whose mission is to prepare the next generation of skilled workers for a meaningful career and life, while contributing to shrinking the skilled labor gap. CREWTEK offers multi-week training programs targeted for new entrants to the labor market and transitioning military. CREWTEK leverages ITI curriculum, VR simulators, online learning resources, learning methodologies, and more. Initial campuses are in Woodland, Washington and Houston, Texas. CREWTEK is a member of the Kingdom Companies Group.
About Kingdom Companies Group
Purpose – The Kingdom Companies Group exists to glorify God by developing and empowering people for meaningful work, personal growth, and eternal impact.
Vision – We envision a growing group of thriving Kingdom businesses serving as a compelling and collaborative model for mission and ministry resourcing.
Mission – We Grow Great Companies for a Greater Purpose.
Core Values
- Image of God – Every person has inherent value and deserves respect.
- Stewardship – God owns all we have and all we are therefore, we consider ourselves stewards not owners.
- Witness – We desire to reflect God’s character in all we do and say.
- Work – Work was created by God as a gift to add purpose and dignity to our lives.
About ITI
Industrial Training International (ITI) is a global leader in the design and delivery of learning solutions for organizations conducting crane, rigging, and load handling activities. Founded in 1986, the company originally specialized in instructor-led training, field services, and consulting. ITI has since grown to also produce live online, and on-demand courses delivered via the ITI Learning Hub and has been recognized with numerous industry association awards for its groundbreaking virtual reality crane simulator solution. For more information about ITI, visit iti.com.
EOE Statement
Industrial Training International LLC, is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, age, religion, sexual orientation, national origin, disability, pregnancy, genetic information, Veteran status, or any other legally protected characteristic as outlined by federal, state or local
