Mgr, Commercial Operations Bugatti

Role Summary:
The role of the Manager of Commercial Operations in the Americas is therefore the following:
Collaborate with the COO and international leadership to develop and drive specific strategies to:
(A) Continue regional brand development to ensure brand strength and desirability as a key aspect for Bugatti's exclusivity, rarity, and access demand.

• Support the COO and global leadership, develop market-specific strategies to drive Bugatti's brand equity, brand desirability, and future product demand
• Develop and execute such strategies into specific marketing, communications, social media, and partnership strategies and formalize these within actionable annual and monthly plans given specific budget parameters
• Translate and align brand-level activities with retail marketing & communications approach that integrates and amplifies Bugatti's brand activities across the NAR partner network
• In alignment with Bugatti SAS, develop a consistent regional brand & marketing KPI tracking approach measuring brand engagement and other relevant KPI's

(B) Together with the COO and Bugatti SAS, develop market-specific network and business strategies and programs to optimize Bugatti of the America's (BoA) operations and the quality/performance of it's retail network.

• Set and execute annual plans into specific business strategies and programs that will drive both operational effectiveness and efficiencies on a brand and retail level
• Such operational programs will include but not be limited to the following: (1) Retail Network Development, (2) Operating Standards & Policy Development, (3) CRM System and Technology Application Programs, (4) Training Initiatives, (5) Financial Service Program Development, (6) Financial Statement/ Composite Development etc

• Drive all commercial strategies and programs on a retail level on a daily basis across the NAR Dealer network with accountability for both brand and retail metrics including: Brand engagement, Dealer engagement, new vehicle order intake, configuration, and delivery targets

Role Responsibilities:
Responsibility #1 - 10% of Time: Commercial Strategies

• Support development of annual marketing & communications strategies in the Americas
• Support the development of annual network and business development programs
• Support the development of all commercial objectives and KPI's
• Develop and formalize tracking mechanism

Responsibility #2 - 30% of Time: Brand & Business Development - Monthly Tracking

• Manage ongoing tracking and reporting of commercial activities (priorities)

Responsibility #3 - 60% of Time: Retail Development

• Develop and set retail development plans for all annually/monthly relevant objectives/KPI's
• Lead management of individual retail development plans
• Drive target achievements Dealer-by-Dealer across the NAR network

Qualifications:
Years of Experience:

• 10+ years of experience in the luxury automotive industry
• Multiple work environments preferred (OEM, field, retail)

Education - Required:

• Bachelor's Degree (BA)
• Degree Preference: Business, Marketing

Education - Desired:

• Master's Degree

Skills:

• General experience/knowledge of managing luxury brands in the automotive industry
• Analytical-, quantitative-, problem solving-, critical thinking-, and strategic planning skills
• Communication skills and great capability to interact directly with high net worth individuals
• Computer savvy and ability to create tools for the company and team to manage projects
• Creating formal presentations
• Integration - joining people, processes or systems
• Strong organizational skills and attention to detail
• Strong ability to communicate with corporate- and Dealer-partners
• Influencing and negotiation skill
• Resource management
• Flexibility and open-minded

Specialized Skills - Required:

• Marketing & Communications planning skills on brand and retail level
• Commercial business planning skills (market demand quantification etc.)
• Ability to drive implementation of programs on a retail level including: (1) .Network Dvpt, (2) Policies, (3) Technology, (4) Training, (5) Financial etc.
• Ability to closely collaborate with retail partners to drive business results
• Strong program planning and presentation skills
• Ability to operate in a very small, fast-paced organization and perform a variety of tasks to meet the needs of the business
• Superior customer relations skills
• Superb time management skills
• Communication skills - interpersonal, presentation and written
• Integration - joining people, processes or systems
• Ability to work with a limited budget and creatively maximizes our resources to produce successful events
• Ability to work productively in a very international business environment, working closely with Bugatti Headquarters in France and Germany
• Proficient computer skills (Microsoft Word, Excel, PowerPoint, Outlook, Internet browsers)

Specialized Skills - Desired:

• 5+ years of experience in luxury automotive industry
• Fluency in German or French
• Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries
• Clear understanding of strategic commercial and retail automotive business
• History of establishing relationships with retailers, key internal and external customers
• Demonstrated ability to manage senior management commercial and/or performance negotiations
• Demonstrated ability to make decisions, reason, and problem-solve independently
• Demonstrated ability to be proactive and take initiative
• Focuses on Customer Service, demonstrates team orientation, builds and sustains relationships
• Excellent oral and written communication skills
• Creative, well organized and able to plan, prioritize and multi-task
• Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries

Work Flexibility:

• High performing ability in working remotely and in hybrid-remote environments
• Ability to travel and work weekends and nights
• 50%+ domestic travel
• 10% international travel (passport required)

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.
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