Membership/Communications Coordinator

Dearborn Country Club

Membership/Communications Coordinator

It all started with a simple request from one of the most powerful men in history. In 1923, Henry Ford instructed his general secretary to "lay out a good, practical golf club that anybody could use." With those eleven words, the Dearborn Country Club in historic Dearborn, MI was born.

Dearborn Country Club is a traditional, family-oriented club located conveniently between downtown Detroit and the western suburbs. The club features an 18 hole Donald Ross course, three dining outlets, a Grand Ballroom, two fitness areas and a pool.

Dearborn Country Club has approximately 350 members in all categories and generates a gross revenue of $4.5M with a food and beverage revenue of $1.5M. The vision of the club is all club operations will be directed toward the preservation of the historical significance of the club and its long-standing traditions of golf, fellowship and family.

Position Summary

Develop and implement programs, projects and activities designed to increase and retain membership in the club and represent the club in its relationships with numerous external constituencies. The Membership/Communications Coordinator will work with the General Manager and Board of Directors on member recruitment strategies and is responsible for their implementation once those strategies are adopted. The selected individual will play a major role in the club’s marketing and will be tasked with all club communications both internal and external. The individual should be positive, self-motivated, hardworking, team oriented and possess a keen eye for detail.

Essential Duties and Responsibilities

• Maintains the club’s database (membership register) of members’ files.
• Develops and ensures that established procedures for processing prospective members’ applications are consistently followed.
• Plans and implements strategies to meet club membership goals.
• Processes all requests for and transfers of membership.
• Conducts tours for prospective members.
• Conducts orientation program for new members.
• Promotes club activities using table tents, newsletters, direct mail flyers, notices on the club website, emails, and other means.
• Maintains online member directory.
• Holds prospective member functions.
• Calls and requests active members to make personal referrals and to assist with recruitment efforts.
• Processes member resignations; develops reports and undertakes special projects as applicable if membership retention problems arise.
• Determines markets to be canvassed for qualified individuals and completes and maintains perpetual member invitee roster.
• Assesses the need for and makes recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.
• Personally, meets each club member and instills confidence that the club is operated in the best interests of the membership.
• Serves on applicable club committees to assure members’ interests are consistently addressed.
• Follows-up on telemarketing efforts, member referrals, leads from staff, catering contracts, newspaper articles, lists, publications, etc.
• Organizes production of membership kits for sales calls, “blitzes” and direct mail activities.
• Researches the need for ongoing sales promotions regarding demographics, market segmentation data, etc.
• Provides sales and other applicable training for staff members.
• Maintains a file of club history information.
• Coordinates all club public relations efforts, members’ newsletters, news and media events, use of social media, and club promotional materials.
• Attends management and staff meetings.
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure that budget goals are attained.
• Reports approved new members to the Controller to initiate proper administration of their memberships; ensures that applications are completely and properly filled out, that initiation fees are collected and that new members understand the privileges and costs of becoming a member.
• Provides notices and an agenda for and invites and maintains minutes of the club’s membership committee.
• Works with the Food and Beverage Department as needed to coordinate special member events.
• Surveys other clubs for information useful in setting and revising club membership policies.
• Responsible for maintaining confidentiality of all member information.
• Responsible for producing and publishing our monthly newsletter, "Short Putts."
• Create flyers for upcoming events
• Photograph the daily life of the club as well as "key" member events
• Maintain our club's social media
• Must be fluent in Canva

Positions Relationships

The Membership/Communications Coordinator is supervised directly by the General Manager/COO and works closely with the Membership Chair.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Holidays
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Dearborn, MI: Relocate before starting work (Required)

Work Location: In person