Member Enrollment & Engagement Marketing Associate

Ovia Health, a wholly-owned subsidiary of Labcorp, offers a preventative and proven platform trusted by over 17 million families for daily personalized health engagement with high-touch support, 50+ clinical programs and research validation from over 48 peer-reviewed publications and 38 partnerships with world-renowned research institutions. Our mobile apps and comprehensive digital solutions for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence.

Ovia Health and Labcorp are Equal Opportunity Employers. We are proud of our diversity, and we create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Join us!

We are seeking a Member Enrollment and Engagement Marketing Associateto support the execution of multi-channel marketing campaigns that will accelerate Member Enrollment, utilizing a combination of content, virtual webinars, on-demand resources, email, digital, direct mail, and other channels, with a focus on relationship building and data-driven optimization.

Who you are:

• Skilled digital and B2B2C marketer, using email marketing, webinars, paid media, video production, with understanding of privacy issues

• Ability to prioritize and focus your efforts on the highest-impact opportunities and as directed by your manager

• Passionate for health equity and digital healthcare

• Successful track record working cross-functionally with internal and external stakeholders, across time zones, to drive member acquisition and success.

• Confident project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.

What you will do

• Under the direction of the Director of Member Enrollment & Engagement, provide tactical execution of thoughtful marketing strategies that attract, motivate, and engage eligible members:

  Campaign management. Launch, manage, and optimize user acquisition & enrollment campaigns across multiple channels and target audiences including email marketing, paid social and Appsflyer.

• Project management. Respond to Asana tickets that ask for co-branding and other customizations in a timely manner.

• Creative development. Brainstorm ideas and tactics to push Member Enrollment/engagement at a higher level. Own brief writing and hand offs of final approvals.

• Asset management. Maintain the enrollment library and ensure that content is constantly being refreshed.

• Client enablement. Own the client newsletter (monthly) to nurture client enablement efforts.

• Assist User Growth. Own paid media channels and assist with creative development, reporting, strategy roadmaps & organic growth tactics

• Diligence in conducting meaningful and thorough review of work (e.g., content review).

• Track and report performance metrics to optimize campaigns and ensure goals are met (enrollment and cost per install)

• Provide collaboration across teams, especially Product, CS Content & Design

• Manage the member marketing style guidelines and ensure that content aligns, especially with the DEI&B aspects

• Manage vendors and contractors to complete work in the responsibilities section, including webinars and all paid media

What we require:

• Minimum 2 years of B2B and B2B2C healthcare marketing experience.

• Expert using digital marketing technologies including SalesForce.com (SFDC), SalesForce Marketing Cloud (SFMC).

Bonus Points if you have

• Digital healthcare marketing experience

• Experience using Demandbase or other ABM solutions.

• Experience using Eloqua

What we offer:

We are a lively, creative team that works hard and laughs a lot. We love what we do, and working at Ovia Health is a chance to be a part of something truly impactful. We value our employees tremendously and do what we can to help them stay happy and healthy, at work and away from it. In addition to a supportive and healthy environment, we offer:

• Small, dynamic and tight-knit teams that encompass a supportive and collaborative atmosphere

• Flexible work schedule

• Unlimited paid vacation and sick leave

• Four options for medical insurance coverage

• Dental, and vision as well as many other wellness-centered benefits

• Employer contribution to 401k with immediate vesting plan

• Paid parental leave

• Ability to be fully remote

Pay Range: $59,000 - $90,000/year

Application window open through 3/11/24

Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO). For more detailed information, please click here.

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

For more information about how we collect and store your personal data, please see our Privacy Statement.