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Form of workJob Description
Job Summary
As a Marketing Technology Strategist at Acktivate, you help our clients grow their business by leading, implementing, and supporting their digital marketing programs and initiatives. This role is highly visible, as you will interact directly with our key accounts and report to Acktivate’s CEO. If you thrive in a startup environment, love developing digital marketing strategies, and get your hands dirty in bringing those strategies to life for your clients, read on.
Job Requirements
Work directly with client stakeholders to understand marketing objectives and identify unique ways to support their growth goals.
Understand Acktivate’s and your clients’ Marketing Technology landscape to recommend, implement, and support key digital marketing strategies, including but not limited to CRM optimizations, content marketing, segmentation, marketing-sales funnel enhancements, digital campaigns, and more.
Deliver progress reports to your clients and recommend strategies to improve on identified performance metrics continuously.
Develop content for client content marketing efforts.
Work with freelance team members to design and deliver digital ad creative
Proactively recommend and upsell additional services based on your experience and understanding of your clients’ objectives.
Experience Requirements
We’re looking for someone with a diverse range of digital marketing experiences. This likely includes:
A Bachelor’s degree in a related field, like Marketing, Computer Science, or Business (Master’s degree a bonus).
Deep experience in or direct certifications with core marketing technologies like Salesforce Marketing Cloud.
Proficient in popular CRM platforms, WordPress and other content management systems, digital analytics and BI tools, digital ad buying platforms, and other relevant technologies.
Experience independently managing clients and projects toward stated goals and objectives.
Agency and/or freelance experience is a plus, though not exclusively required.
How to Be Successful
We are a small team of Marketing Technology enthusiasts who wear many hats. As such, we know a few characteristics that make our Marketing Technology Strategists successful. You:
Embrace a self-managed work ethic and can work independently and efficiently.
Approach your work and clients proactively, always seeking solutions to challenges and relying on your expertise to recommend new approaches.
Aren’t afraid to seek advice from your peers when it means delivering exponential value for your clients.
Thrive in strategic planning and “in the trenches” execution, demonstrating a balance between big-picture thinking and day-to-day tactical work.
