Marketing Strategist - Part-Time

About University.fm

University.fm is the higher ed podcast agency. The team includes seasoned producers, marketers, and strategists working to elevate the voices within higher ed institutions..

We make it easy for higher ed communicators to engage in podcasting to inspire thoughtful discussion. The work we do involves: Strategy, Production, Marketing, and Monetization.

Marketing Strategist Goals

The vision of University.fm is to become the go-to partner helping:

• Scholars share their research with confidence
• Alumni and students share their individual experiences
• Marketing and Communications teams share their institution’s story

The overall growth strategy is to:

• Build relationships with higher ed institutions, and invest resources into the higher ed community
• Grow competency across podcast services to build reputation as the preferred higher ed partner
• Expand podcast distribution with Professors.fm, a scholars-hosted podcast network

The Marketing Strategist owns the audience development of our podcast shows. We are looking for candidates with the following qualifications:

• Characteristics of sound business ethics, creativity, and passion for audio/podcasts
• Experience with higher education communications and podcasting operations
• An eye for design - understanding of core principles of graphic design and video editing
• An eye for detail - to work accurately under time constraints
• Deep expertise in customizing approaches dependent on social media platform
• Strong reading and writing skills, from writing captivating tweets to newsletters
• Excellent time-management and organizational skills

Job Responsibilities

Marketing Strategists are dedicated to specific shows. The purpose of the Marketing Strategist includes the following:

• Marketing Strategy Development
• Build a full picture of current podcast marketing strategy and iterating effectively to improve results
• Understand how the podcast fits within the context of client’s overall communications strategy to see opportunities the podcast can complement other client initiatives
• Social Media
• Ownership over social media assets & strategy
• Creation of episode artwork social copy, social cards, audiograms, and short video optimized by social media channel (using templates)
• Manage community engagement on social media channels
• Podcast Partnerships
• Maintain media kits for the show
• Proactive partnership outreach and maintaining relationships
• Coordinating meetings with partners and arranging agreements for podcast swaps
• Keeping track of host media engagements to identify opportunities for promotion
• Other Marketing Activities
• Paid Media Management
• Newsletter management
• Live-event organizing
• Website consulting
• Implementing SEO best practices across website, podcast, and video
• Performance Analysis
• Collaborate with the Analytics team to track marketing strategy performance
• Decide what to measure and set performance targets
• Creating podcast marketing plans informed by analytics

University.fm Company Core Values

Our company’s values are a reflection of the type of person we want to work with. Love the Craft, Act with Integrity, Student Always, Strive for Simple, Invest and Celebrate

Embracing these values, we are proud of the community we have within our walls and with our teams.

Love the Craft

Appreciate the opportunity to create podcasts that are meaningful to listeners. Podcasting is both an art and a science, we push for excellence in storytelling and collect the data to back it. Our craft is honed by practice, building an environment for creativity, and collaborating outside of siloes.

Act with Integrity

Great things come from trust and care. Tell the truth, keep your promises and be trustworthy. Do right by others, be open and transparent. Speak up, ask for help, make tough calls and say no when appropriate.

Student Always

The learning never stops, and that’s exciting. Stay up to date on the latest trends and share knowledge with each other. Proactively seek out upskilling opportunities and diverse perspectives to elevate our capabilities and quality of work.

Strive for Simple

We create clarity in everything we do. We reduce inefficiencies and eliminate clutter. We anticipate changing conditions and plan for the future. The more thoughtful we can be, the simpler the result.

Invest and Celebrate

We bring out the best in others. We are genuine and grateful, taking extra steps to show coworkers and clients that we value them.

APPLICATION PROCESS:

Fill out the Marketing Strategist application form here -

We will be reaching out to you if you passed the 1st stage of the application process.

Send an email to if you have any questions about the Application Form.

Again, thank you for your interest in the Sr. Data Analyst position in University FM / Ventures FM.

Job Type: Full-time

Salary: $350.00 - $450.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Work from home stipend

Schedule:

• 4 hour shift
• Evening shift
• Monday to Friday
• Overtime

Work Location: Remote