Marketing Strategist I

 

*This position is WFH eligible within Alaska since it will be working with our retail stores, and is not available for relocation

GCI's Marketing Strategist I will take high level company marketing strategy and apply across various marketing channels and tactics. Design and execute integrated communication and engagement plans by assessing competitive landscape, deeply understanding marketing trends, defining and measuring goals, and engaging key partners and creative teams along the way. Assigned to a primary focus area.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS:  

• Design and implement marketing strategies aligned with business targets.
• Generate innovative ideas to identify new opportunities.
• Create content for product promotions and all marketing collateral and product launches.             
• Design and implement effective marketing materials (social, email, web, print, etc.) to drive product and service customer growth.

 

• Develop and measure campaigns to increase sales.
• Analyze sales and marketing metrics.
• Forecast marketing trends.
• Ensure brand consistency through all marketing channels.
• Use customer feedback to ensure client satisfaction.

 

• Serve as subject matter expert in emerging marketing trends and internal resource for front line staff inquiries and implementation. 

Focus: Assignment may be in any of the following areas (see Addendum for additional details).

• Marketing Generalist
• Digital Support; Email Marketing
• Training & Sales Enablement
• Communication
• Digital Marketing Analytics & Support
• Product Marketing
• Digital & Website Marketing
• Design & Retail

COMPETENCIES:

• Demonstrated commitment to GCI's Basic Principles, Mission Statement, Declaration of Principles and diversity, equity, and inclusion (DEI) by promoting and maintaining an inclusive and equitable work environment for all employees and contractors, and in interactions with customers, vendors, and the general public.
• ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.
  • Highly motivated with strong problem-solving skills who works well as part of a team or independently and stays on task with the directive.
• BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI's Code of Conduct for Employees - the Basic Principles.
• COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.
  • Ability to lead teams and collaboratively implement plans and programs.
• COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally.
  • Excellent written and verbal communication, negotiation, and interpersonal skills.
  • Able to communicate effectively with stakeholders at all levels of the organization.
• COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI's Code of Business Conduct & Ethics.
• CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.
• RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.
• RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.
  • Proven work experience in developing and implementing marketing plans.
  • Demonstratable experience with marketing campaigns and marketing technologies.
  • Ability to handle and explain abstract concepts, adapt to ever-changing environments, and work outside of comfort zone.
  • Proven track record of learning new processes, systems, platforms.
  • Experience in marketing operations, project management and execution, and channel and platform management.
  • Knowledge of key marketing principles necessary to analyze the market and introduce plans, programs, and promotions to meet market demand.
  • Learn and maintain knowledge of competitors, customers, and product & service solutions to position the Company as the leader in each market served.
  • Outstanding attention to detail, highly organized with strong analytical skills.
  • Knowledge of Company customer service strategy and process highly preferred.
• SAFETY & SECURITY - Supports a safe work environment by following all workplace safety rules and guidelines; complies with applicable Security policies and procedures.
• Proficient computer skills and MS Office knowledge (e.g., Outlook, Teams, Word, Excel, PowerPoint, Publisher) to complete job duties effectively. 
  • Experience and knowledge in Adobe Creative Suite required.
  • Experience in multiple marketing technology channels such as website content management systems, data/analytical platforms, and direct communication channels (email, SMS, social) is strongly preferred.

Level Definition

Position Title: Marketing Strategist I

Grade: E03

Additional Job Requirements:

Entry level within the strategist role working under close supervision. Conducts assignments as directed and supports management and senior teams. Responsible for developing and implementing marketing plans, promotions, and incentives to achieve maximum growth and retention. Works collaboratively within the company developing and communicating processes required to sell and service customers. Develops marketing tactical plans and programs. Supports sales and customer support with an emphasis on achieving customer growth, retention, and market share.

Minimum Qualifications:

Required: *A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis

• High School diploma or equivalent.
• Bachelor's degree in marketing, advertising, community relations, public relations, or business administration. *
• Minimum of three (3) years of experience in marketing, public relations, advertising, or similar environment. *
• GCI Consumer project experience may be substituted to meet the total years required on a two-for-one-year basis, if approved by the Chief Marketing Officer.

Preferred: 

• Telecommunications experience.  
• Relevant telecom industry or job specific certifications. 

RETAIL & SALES ENABLEMENT

Additional Duties:

• Manage product inventory across all sales channels. 
• Adapting timelines as needed in a fast-paced environment.
• Responsible for the execution of dynamic product planograms and visual merchandising. 
• Report on key metrics, analyzing and interpreting product trends and providing actionable insights based on available analytical data.
• Develop unique strategies and build upon current strategies to exceed expectations.
• Perform ROI analysis to evaluate efficiency and effectiveness of different product marketing campaigns and initiatives. 
• Manage Sales enabling tools & technologies including providing first line support to all Sales team members.
• Manage the sales enablement content repository and ensure all information is easily accessible.
• Implement sales enablement program for the Sales organization, including onboarding and certifications.
• Develop internal sales website for communication and to enable access to all pertinent materials and sites needed by Sales.
• Work with Product Marketing to create case studies, training materials, sales guides, product collateral, competitive fact sheets, and other compelling content assets, both internal and external, to support sales teams and advance deals.
• Field ad hoc content and support requests from Sales organization.
• Establish consistent communication with sales to gather feedback, deliver updates and ensure our sales teams have the tools they need.

Additional Competencies:

• Proficiency with MS Office Suite.
• Experience in inventory management. 
• Demonstrated ability to manage conflicting deadlines and priorities.
• Experience with Project Management Tools
• Product Merchandising experience in retail a plus. 
• Experience with Tableau or Power BI is highly valued.

    Required at ALL Levels

DRIVING REQUIREMENTS: 

• This position requires driving a company-owned vehicle, company provided vehicle, or a personal vehicle on behalf of the company. Must possess and maintain a valid driver's license, proof of insurance, a satisfactory driving record, and successfully complete Defensive Driving course.

PHYSICAL REQUIREMENTS and WORKING CONDITIONS:  

• Work is primarily sedentary, requiring daily routine computer usage.
• Position is fast-paced and subject to rapidly changing priorities, multiple deadlines, and some stressful customer interactions. 
• Travel to rural Alaskan markets and company locations/stores required. 
• Ability to attend and work at high profile conferences & events required.
• Ability to work shifts as assigned, work in standard office/home office setting, and operate standard office equipment.
• Ability to accurately communicate information and ideas to others effectively.
• Physical agility and effort sufficient to perform job duties safely and effectively.
• Ability to make valid judgments and decisions. 
• Available to work additional time on weekends, holidays, before or after normal work hours when necessary. 
• Must work well in a team environment and be able to work with a diverse group of people and customers.
• Virtual workers must comply with remote work policies and agreement.

The company and its subsidiaries operate in a 24/7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies. Due to business needs employees may be contacted outside of the core business hours to respond to the immediate emergency. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services. EEO: GCI is an equal opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, mental or physical disability, veteran status, or any other status or classification protected under applicable state or federal law.  DISCLAIMER:  The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.