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Form of workChannel Marketing Specialist
Wolff Bros. is looking for an Channel Marketing Specialist for our Medina Branch.
Work Week & Hours: TBD
Pay: $65K
Marketing Specialist - Website Support
Leverage product data to create with a better end user e-commerce experience and increase sales. Responsible for working with designing, developing and owning data feeds which enhance the value of wolffbros.com. Optimizing product data and ensuring quality and consistency across the platforms.
Objectives:
- Help manage and support e-commerce activity of wolffbros.com
- Collect and interpret product data
- Follow infrastructure and product roadmap for product data and manage prioritization
- Manage and refine data within the taxonomy - identifying and correct any gaps and collisions
- Seamlessly integrate new and evolving content into the current taxonomy
- Build a process for consistency in data
- Streamline data to upload into system
- Help manage data flow and engineering processes
- Optimization of pages and products to increase SEO
- Work with IT team to create automation workflows for wolffbros.com
- Develop and evaluate data pipelines and output
- Identify product opportunities via research, collaboration from internal stakeholders and direct engagement with customers
- Develop and execute plans to increase customer satisfaction and site integrity
- Help manage and support e-commerce activity of wolffdesigncenter.com
- Analyze and seek to improve email marketing messages and strategy with a calendar, best practices and workflow (SendGrid, Magento, P21)
- Report successes and opportunities to management and explain analytical solutions
- Collaborate across product teams and business units
- Be an advocate for best practices and continued learning
- Support other team members objectives through events, campaigns, and relationships with customers, vendors and employees
Experience:
- P21 and Magento experience, or similar platforms
- Experience with real-time large-scale data platforms
- Prior experience with data visualization, experimentation frameworks and optimization a plus
- Comfortable with Google Analytics
- Product management experience (requirements gathering, road-mapping, prioritization)
- 3+ years of product management experience in software / data product management roles
- Proven ability to weave together business strategy, data and technology into product users love
Certifications: (encouraged)
- CSM, PMP, PMI, CSPO, PM, PO, CISSP, APICS, SCRUM, CISM
- Bachelor's and Master's Degree in Computer Science, Engineering, Business, Technical, MBA, Statistics, Science, Education, Math, Technology
Skills:
- Interpersonal communication
- Consumer analysis
- Product knowledge of warehouse supply industry
- Discern customer needs
- Cross-functionality between teams (Purchasing, IT and Marketing)
- Statistical analysis
- Data management principles
- Leadership
- Critical thinking
- Organized and adaptable
- Attention to detail
- Ability to decompose problems
