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SalaryJob Summary
Responsible for developing and managing all aspects of TSE Entertainment’s marketing strategy as well as assisting our clients on event promotion. The Marketing Specialist will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels, including tradeshows.
Also responsible for planning, managing, attending, and evaluating the organization’s presence at trade shows and events.
Primary Responsibilities::
- Developing and implementing marketing plans, using both online and offline marketing channels
- Undertaking competitor research and analyses.
- Conducting market research to establish customer trends and habits.
- Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Creating marketing campaign materials
- Analyzing marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
- Conducting research to identify relevant trade shows and events that align with our target market and business objectives.
- Planning, coordinating, and executing our company’s participation in trade shows, exhibitions, conferences, and other industry events.
- Driving lead generation efforts by coordinating pre-show and post-show marketing campaigns, including email campaigns, social media promotions, and targeted outreach.
- Conducting post-event evaluations to measure success, gather feedback, and make recommendations for improvement.
- Maintaining an up-to-date calendar of upcoming trade shows and events, ensuring timely registration and submission of required materials.
- Provides information and commentary pertinent to deliberations, recommends options and courses of action, and implements directives.
- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
Marketing Specialist Qualifications / Skills:
- Bachelor’s or master’s degree in marketing, music business, or a related field.
- Experience in digital marketing, particularly within the entertainment industry. Event promotion experience a big plus.
- Experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences, persona development, and devising digital campaigns that engage, inform, and motivate.
- Excellent analytical skills and a knack for data analysis
- Skilled in writing and editing persuasive content with attention to detail.
- Proficient in software applications used for marketing campaigns.
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal teams, external vendors, and event attendees.
- Detail-oriented mindset with a focus on delivering high-quality work.
WHO ARE WE
If you are reading this, you have already visited our website. We are an entertainment booking, production and promotion agency that has been in business since 1975. We are undertaking an expansion of our agency’s services and are looking for good people to grow with us.
If you are passionate and highly motivated; a self-starter who is resourceful in accomplishing objectives, then you may be the right fit for our rapidly growing agency. This is a remote position with the opportunity to work from anywhere using collaborative tools such as Zoom, Asana, Nutshell, Google apps, Celebrity Access, Pollstar and our cloud-based booking platform, etc.
If the above description sounds like you and fits your background, send you resume to info@tseentertaniment.com.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
TSE Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, medical condition, sexual orientation, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
