B2B Sales & Marketing Automation Specialist

Tradition Energy is the nation's largest independent energy procurement and sustainability solutions advisor. Our large C&I and Governmental clients partner with us to manage their energy expenditures, implement renewable energy solutions, and develop integrated sustainability strategies to reduce their carbon footprint. We are part of the Tradition Group, ranked amongst the top 3 worldwide in financial products and commodities with over 2,400 employees in 30 countries.

At Tradition Energy, we offer a very competitive base salary, a discretionary annual bonus, full benefits, and 401K matching.

B2B Sales & Marketing Automation Specialist Job Requirements and Responsibilities:

· Plans and executes all outbound B2B demand generation via email campaigns

· Utilizes sales and Marketing Automation tools to facilitate engagement between marketing and sales staff and prospective customers

· Measures and reports the performance of all B2B digital marketing campaigns and assesses against goals (ROI and KPIs)

· Identifies B2B digital marketing trends and insights and optimizes activities and performance based on the insights

· Collaborates with internal teams to create content and optimize user experiences

· Utilizes strong analytical ability to evaluate B2B end-to-end customer experience across multiple channels and customer touchpoints

· Evaluates emerging technologies, such as AI tools

Qualifications / Skills:

· B2B experience in identifying target audiences and designing and writing digital campaigns that engage, inform, and motivate prospective customers to respond

· Proven experience using B2B sales and Marketing Automation tools to find, engage, and convert prospective customers

· Self-motivated and customer-focused

Education, Experience:

· Bachelor's degree in marketing or a related field

· Experience utilizing B2B sales and Marketing Automation tools to find, engage, and convert prospects, preferred

· Demonstrable B2B experience developing and executing outbound demand generation campaigns via email

· Experience using artificial intelligence (ai) tools to develop and execute demand generation campaigns, a plus

· Experience with MS Dynamics CRM and Word Press, a plus

· Experience integrating ZoomInfo data with CRM, a plus

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)

Equal Employment Opportunity

Tradition Energy provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, handicap, or status as Vietnam-era or special disabled Vietnam Veteran in accordance with applicable federal laws. In addition, Tradition Energy complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, transfer, leaves of absences, compensation and training, and any other Tradition Energy sponsored programs. (Privacy Notice for California Residents)

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Suite 720 Houston, TX 77027