Marketing Specialist - Trade Show/Event Coordinator

Position: Marketing Specialist – Event Coordinator

Location: Remote - position is open to residents of the Albany NY metro area

How to apply

• Please apply with your Word or PDF resume.
• Check to make sure you are applying with an up-to-date resume.
• Do not use the Indeed formatted resume to apply. Resumes parsed by Indeed are de-formatted, look generic, and can delete information from your original resume.

Or send your Word or PDF formatted resumes to careers@transfinder.comincluding Marketing Specialist in the subject line.

What do we do?

Transfinder is a leading provider of transportation management and communication solutions, delivering faster, safer, and smarter technology for school districts and municipal governments. With a focus on client satisfaction, the company combines its innovative solutions with award-winning customer service, fostering long-term relationships based on respect, confidence, integrity, and trust. Widely used by over 2,000 School Districts nationwide and in Canada, Transfinder is dedicated to ensuring their clients have the best possible transportation experience.

What you’ll love about working at Transfinder

• Cutting-Edge Technology: Work with the latest technology built upon Esri's industry-leading mapping and GIS technology.
• Collaborative Environment: Join a team-focused workplace with an open-door management style and an entrepreneurial spirit.
• Client-Centric Culture: Experience a strong culture that encourages employees to anticipate and meet client needs, fosters ownership of support and service issues, and builds long-term relationships based on respect, confidence, integrity, and trust.
• Award-Winning: We've earned multiple "Best Places to Work" awards for our exceptional workplace.
• Work from Home: Enjoy the opportunity to work 100% remotely.

What will you be doing?

Transfinder, a national leader in student transportation solutions for school districts throughout the United States and Canada, is seeking a talented and organized Marketing Specialist – Event Coordinator to join our marketing team. This role is crucial in supporting our marketing and event initiatives, ensuring seamless execution, and maximizing engagement.

• Manage conference and tradeshow logistics, including schedule and activities, booking space and onsite needs, packing, sorting, and shipping of items, staff travel arrangements, budget tracking, and analyzing event success, leads, and ROI.
• Assistant VP of Marketing on Transfinder hosted conferences and events, including on-site logistics, hotels, travel, food and beverage, conference communications (Pre, onsite, and post), and website. Track expenses and analyze KPIs and success.
• Support and manage public procurement tracking and reporting to various organizations.
• Manage memberships and associations along with communication, delivering blog content to members on Transfinder solutions and case studies.
• Partner with Sales and Sales Enablement to coordinate, source, track, and assemble assets for RFP submissions. Ensure accuracy, professionalism, and adherence to deadlines. Includes creation of standard company information.
• Support and manage public procurement tracking and reporting to various organizations.
• Write, proofread, typeset, and graphic designs of print and digital media, case studies, and articles.
• Production assistance and traffic for all types of marketing, including photo and video shoots and production.
• Support in managing webinars, including registration, attendee tracking, and platform utilization. Assist in delivering blog content and member communications.
• Analyze web traffic, leads, and CRM data to inform marketing strategies and track campaign performance.
• Manage elements of CRM for conferences and leads.
• Build and manage marketing automation tools to streamline workflows and optimize campaign execution.

Must have experience.

• Minimum 5 years of experience in marketing and event management.
• Adept in Adobe Creative Suite, proposal writing software, and Dynamics CRM (a plus).
• Strong organizational skills and meticulous attention to detail.
• Excellent written and verbal communication skills.
• Ability to multitask effectively and prioritize in a fast-paced environment.
• Creativity and resourcefulness in problem-solving.
• Knowledge of marketing data and analytics a plus.

Salary $65,000 to $75,000

Salary is established based on various factors, including, but not limited to, prior employment history/job related knowledge, education and training, skills, and geographic location.

These factors are taken into consideration during the employment offer process.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• This position will require someone to live locally to our headquarters located in the Albany region of New York. Do you live in the Albany NY area?

Work Location: Remote