Marketing Specialist

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing-improving productivity, enhancing people's lives and redefining what's possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications-from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
Job Summary
This role involves working with JADAK, a leading supplier of Machine Vision and RFID products, to drive demand and revenue growth in the Automated Identification & Data Collection category, promoting solutions across all product categories and fostering cross-functional customer relationships.
Job Description (Primary Responsibilities)

• Support digital marketing efforts by working with outside agencies to manage multi-platform campaigns, creating content based in keyword research, owning a social media calendar, and posting regularly.
• Support lead/prospect activities by analyzing data in Salesforce.com and creating reports; managing drip campaigns in Pardot/Account Engagement and updating the JADAK website.
• Plan and execute industry trade shows.
• Work cross-functionally to support product launches including competitive research and developing customer facing and sales material.
• Support the development of and the tactical implementation of a Search Engine Optimization (SEO) strategy.

Requirements

• 2-5 years in marketing, advertising, digital marketing.
• Must be comfortable working in MS Office
• Marketing automation, CMS/WordPress, SFDC experience a plus
• Natural writer who can pull together a compelling story with varied inputs.
• Data analysis, developing hypothesis and presenting to various stakeholders.

Outcomes / KPIs

• Marketing generated revenue
• Strong cross-functional relationships
• Campaign effectiveness

Compensation and Benefits

• The base pay for this position is $53,581 to $73,673 per year depending on the geographic market.
• Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
• Novanta supports all aspects of your life's needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.