Marketing Specialist

Local, well-established manufacturer in the Glens Falls area is seeking a Marketing Specialist to join its close-knit team. Our client has grown by 50% this past year, and plans to continue to expand!
Having been in business for over 90 years, the organization has expanded its facility to a state-of-the-art operation in order to manufacture and produce top-notch materials for industrial clients.  Excellent career advancement opportunities await.
 

• This is a direct hire opportunity, with full benefit package!
• Salary: $45K - $55K
• This is a fully onsite role in Glens Falls
• Hours are Monday-Friday, 8am-5pm

• Develop and execute multi-channel digital marketing campaigns, including email marketing, social media, and industry publications. Track and analyze campaign performance using tools like Google Analytics.
• Continually optimize campaigns for maximum impact and ROI, including customer-targeted marketing campaigns.
• Stay updated on industry trends and competitor activity for identifying new opportunities.
• Collaborate with teams to create optimized marketing copy for digital and other platforms; provide feedback and guidance on copy concepts.  
• Generate content ideas based on market and customer trends.
• Ensure marketing materials adhere to brand guidelines and effectively communicate technical expertise and product propositions. Provide guidance on design and copy concepts aligned with brand messaging.
• Coordinate with external agencies for Search Engine Marketing (SEM), Pay-Per-Click (PPC), and social media paid campaign management. Plan and execute meetings to review performance, optimize campaigns, allocate budgets, and strategize targeting; collaborate to develop new ideas for effective campaigns aligned with brand guidelines and technical expertise.
• Design, implement and continue to refine a robust lead management system (CRM / Hubspot) to optimize lead capture, tracking, distribution, and qualification for maximum sales enablement efforts.
• Forge strategic partnerships with the sales team (internal and external) to cultivate seamless customer journeys and amplify sales force effectiveness.
• Develop engaging initiatives to foster a positive and productive work environment for employees. Craft compelling employer branding and marketing messaging to attract talent and strengthen brand image externally.
• Updates company website as needed.
• Distribute press releases, product announcements, and marketing collateral
• Manage online profiles in associations, social media, and other industry accounts
• Manage third-party profiles and related accounts
• Prepare draft reports, budgetary, background documentation, and research for the Marketing Manager.

• Bachelor's Degree in Marketing, Business, or a related field.
• 2 years of proven work experience in marketing and advertising
• Strong technical background and experience implementing and managing CRM systems.
• Strong project management skills.
• Proficiency with Adobe CC, particularly in Photoshop, Indesign, and Illustrator.
• Google Analytics experience using web analytics platforms (GA4 or Universal Analytics) and experience managing PPC campaigns on Google Ads.
• Ability to coach and develop others, possess exceptional communication skills, a strong analytical mind, a positive attitude, and a desire to continuously learn and improve.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.