Marketing Specialist

Description

Julie Billiart Schools serve children in grades K-8 with unique learning differences. Currently, we have campuses in Akron, Lyndhurst, Westlake, and Brecksville that offer unique learning environments for students with autism, ADD/ADHD, dyslexia, specific learning deficiencies, and social learning challenges.

About the Role

Julie Billiart Schools is seeking a dynamic, highly-motivated Marketing Specialist to join the Central Office Team. The Marketing Specialist will report to the Director of Marketing and will be responsible for day-to-day operations that generate brand awareness, increase leads, and tell the stories of Julie Billiart Schools' students, faculty, and staff. The Marketing Specialist will be responsible for network-wide social media, email campaigns, content creation, event research and preparation, lead generation, and other tactics.

Duties and Responsibilities

• Execute strategies that generate, nurture, and track new leads for our schools in Akron, Lyndhurst, Westlake, and Brecksville
• Develop marketing materials to help grow the organization and communicate value
• Contribute to the Julie Billiart Schools' website (post regular blogs, make regular updates to the site, track site usage and trends, etc.)
• Create design-based materials as needed for various school offices including Admissions, Advancement, Alumni Relations, HR, and campus needs (presentations, fliers, graphics, stationery, printed and digital collateral)
• Generate monthly, quarterly, and project-based reports to demonstrate social media and website trends and growth
• Produce and distribute e-Newsletter for more than 4,000 readers
• Manage the design, inventory, and distribution of JB-branded materials and merchandise
• Write monthly blog posts and news stories that promote Julie Billiart Schools' faculty and staff as experts in their fields and bring further credibility to the organization
• Manage the daily posting, engagement, and assessment of all social media channels (Instagram, Facebook, LinkedIn, YouTube, and for 4+ schools)
• Work closely with Offices of Advancement and Admissions to help promote special events and initiatives with social media, email, and printed materials
• Work closely with key stakeholders to track new leads and develop a multitude of touch points across the JB network
• Create targeted messaging and tactics for all school audiences including prospective families (leads), current families, faculty and staff, alumni, donors, and community partners
• Other duties as assigned by supervisor

Requirements

Education, Experience, and Qualifications

• 2-3 years of experience contributing to marketing plans and creating marketing materials for a variety of audiences
• Comfortable multi-tasking, and working alone, on teams, or with customers
• Experience in researching via the web, phone networking, or other resources
• Strong written and verbal communication skills and attention to detail
• Expresses strong creativity, vision, and initiative
• Basic design skills and attention to design elements required
• Bachelor's degree in communications, marketing, or a related field
• Experience with content management system(s) and marketing automation system(s) preferred
• Highly motivated self-starter who can quickly learn the current JB marketing landscape

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit for long periods of time.

• Speak, stand, talk, walk, sit, see, and hear (corrected or uncorrected).
• The employee must occasionally lift and/or move up to 15 pounds

Direct Reports

None

Conclusion

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed within this job. However, this job description is not intended to be an exhaustive list of responsibilities, duties, qualifications or physical demands associated with the position.

Julie Billiart Schools is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Julie Billiart Schools complies with applicable state and local laws governing nondiscrimination in employment.