Marketing Specialist

Marketing Specialist

Support the sales and customer growth teams, ensuring smooth coordination of activities to drive business growth and enhance brand visibility. Responsible for sales support & lead generation activities, marketing & event coordination, customer engagement and marketing effectiveness

Responsibilities:

• Develop & execute lead generation strategies, prospecting, and customer relationship management.
• Prepare sales collateral, assist with sales meeting preparation, and provide customer support to the business development team.
• Ensure sales materials are up-to-date and aligned with brand messaging.
• Execute the production of marketing materials, ensuring quality and adherence to brand guidelines.
• Create and coordinate marketing content for website, social media posts, email newsletters, brochures, and other customer communications.
• Assist in the planning and execution of customer events, trade shows, and conferences.
• Coordinate trade show marketing materials, logistics, and manage event timelines.
• Conduct market research to analyze customer behavior, market trends, and competitor activities.
• Support customer engagement initiatives, including surveys, feedback collection, and customer appreciation programs.
• Track and measure the effectiveness of marketing activities using various tools and metrics.
• Report on the results and outcomes of marketing initiatives, and provide recommendations for improvement.

Requirements:

• Bachelor's degree in business, Marketing, Communications or a related field
• 2-3 years experience in sales or marketing coordination
• Experience with content creation and management tools such as WordPress, Mailchimp, and Canva
• Familiarity with CRM software and digital marketing tools
• Strong organizational and project management skills
• Excellent communication and interpersonal skills