SecureDB is looking for a smart marketing generalist with particular strength in inbound lead generation through content marketing and event-based marketing. This person should possess sound knowledge of the full marketing funnel and have had experience in running online marketing campaigns to generate qualified sales leads. Us a startup, we are looking for a smart marketing brain who can wear several hats as and when required and devise intelligent marketing hacks for quick and attributable growth.
Responsibilities:
- Understand the product and industry trends and devise appropriate marketing strategies and tactics
- Create relevant marketing collateral like blog posts, e-books, infographics along with help from designers
- Design and execute marketing campaigns to attract and acquire customers from app developers community
- Manage and promote social media presence of SecureDB
- Be involved and contribute substantially towards marketing initiatives like email marketing, newsletter marketing, webinars, etc.
- Work closely with Director of Marketing and assist him in marketing-driven growth hacking efforts
- Graduate degree in marketing. MBA in marketing preferred
- 1-3 years of experience in marketing for a technology product
- Driven by factual data-points as well as marketing acumen
- Good written and oral communication skills
- Past experience in marketing to developers and/or for developer-centric products is desirable
- Creative with ability to grasp things quickly and implement new ideas through practical approach