Marketing & Sales Manager

Marketing and Sales Manager, Full-Time Easton, PA

GENERAL SUMMARY: Provide the local leadership and strategic direction for sales and marketing of assigned Crayola Experience location. Provides support to the strategic direction of exhibit development throughout the facility. May serve as directional support leader for other Crayola Experience locations for strategic planning and National project work.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Responsible for driving admission sales by creating & implementing a holistic Marketing & Sales Plan for assigned Crayola Experience location.
• Partner with other management personnel to develop the event calendar for Crayola Experience, develop a marketing program around the calendar – identify key strategies, priorities and marketing tactics. Lead implementation of these marketing plans including creative development, media planning and promotional programming.
• Support all work around improving operational excellence at the Crayola Experience to develop an effective operational model.. This will include special promotional events and programming (such as birthdays, summer camps, school trips, etc), pricing models, membership plans, analysis of staffing requirements and scheduling processes, etc
• Plans & executes marketing research to guide decision making.
• Work with internal partners (Design, Engineering, Education Mktg) to identify and implement new exhibits and creative experience upgrades
• Serve as a liaison between the Crayola Experience and corporate office to identify synergies and opportunities for efficiencies, improve communication and alignment between the two, as well as identify opportunities to scale programs by leveraging the Crayola Experience and national plans/programming
• Manage Sales and Marketing employees at assigned Crayola Experience location. Overall responsibility for recruiting/hiring, onboarding, time & attendance management, performance management and terminations of Sales and Marketing employees.
• Participates in the Manager On Duty rotation. While on duty, assumes management responsibility across all departments in the facility. Assist CE Central office as needed with cross-location strategic planning and National project work.

JOB SPECIFICATIONS:

• College degree: Bachelor’s degree in a business-related field (marketing preferred.) Master’s degree a plus.
• Minimum 5 years of experience in marketing and/or sales – must have experience in leading cross-functional teams; developing objectives, strategies and priorities; strong entrepreneurial mindset.
• Must have a good command of the English language, both written and verbal.
• Must have experience in Adobe Photoshop and/or Illustrator.
• Strategic and partnership experience a plus.
• Required to work weekends, evenings and holidays.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.
Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.
Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.