Marketing Research Analyst

As the Marketing Research Analyst, we will be looking to you to help us track, analyze, and understand more about our customers, products, markets, performance, trends, and more. Whether that information comes through surveys, spreadsheets, charts, graphs, industry publications, social media polls or something else entirely, you’ll be able to make use of any of those options to uncover key bits of information to help guide us in what we do. You’ll be a guiding light in determining the initiatives we take, the moves we make and showing us how they performed.

$65,000 - $75,000 yearly

• Collect data on consumers, competitors and the marketplace and consolidate information into actionable items, reports, and presentations
• Understand business objectives and design surveys to discover current and future customers’ preferences, characteristics, and patterns
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research using SWOT analysis and other common Marketing Research models
• Use online market research and catalog findings to databases
• Provide competitive analysis on various companies’ market offerings and strategies, identify market trends, analyze pricing/business models, and more
• Stay informed on market trends, other parties’ research and recommend/implement best practices
• Monitor, evaluate and report on specific marketing outreach programs such as social media, website/SEO, online advertising, email advertising and more
• Conduct internal business/sales and market analysis to equip and inform stakeholders

• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Knowledge of statistical packages (SPSS, SAS, or similar), databases and MS Office
• Understanding of search engines, web analytics and business research tools
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
• Working knowledge of data warehousing, modeling, and mining
• Familiarity with data research from third-party vendors and databases
• Strong analytical and critical thinking skills
• Ambitious and self-driven with an eagerness to find, uncover, and deliver valuable information to team members

Education/Experience

• Bachelor’s degree in Statistics, Marketing or related field
• 3-5 years of experience in Market Research Analysis (Preferred)
• Experience with full Microsoft Office Suite, especially Excel and preferably Power BI

Since 1984, B-K Lighting has been dedicated to providing the lighting industry with the highest quality, most innovative, and fairly priced outdoor lighting fixtures available. We use the latest in computer-controlled equipment to produce our products, which are machined from copper-free aluminum, brass, and stainless steel components, to exacting standards. This type of precision manufacturing ensures a level of quality and craftsmanship unequaled in the lighting industry.

Since 1993, we have been driven to manufacture sustainable luminaires. All our products are manufactured from copper, brass, and bronze, three of the oldest natural and manmade materials. These materials are extremely resistant to environmental corrosion and physical abuse attributing to their sustainability. Enduring metals. Elemental designs. New technologies.