Marketing Operations Specialist

From Intake to Outcomes, CareMetx is dedicated to supporting the patient journey by providing hub services, innovative technology, and decision-making data to pharmaceutical, biotechnology, and medical device innovators.

Job Title: Marketing Operations Specialist

Position Summary

The Marketing Operations Specialist will join a team that drives toward excellence and is excited to assist CareMetx growth and success. In this role you will be responsible for improving our marketing efforts through efficient operational processes, implementation, and the analysis of campaign trends as directed by the Revenue Operations Director.

To be successful in this role, you will need strong organizational, time and project management skills and possess an analytical aptitude.

Primary Duties and Responsibilities

• Execute campaigns in HubSpot and on social platforms, from inception to post-campaign summaries including NPS and other surveys.
• Prepare and manage marketing reports and dashboards to measure inbound performance.
• Implement and document Marketing Operations best practices for CareMetx.
• Build templates and reusable playbooks to help scale marketing capabilities.
• Organize and maintain department folders, assets, and operational materials.
• Work within the HubSpot Marketing Hub to maintain and organize leads, contacts, and campaign information.
• Assist in conference and event planning.

Qualifications

Experience and Educational Requirements

• One - two years of experience in one of the following B2B marketing roles: campaign management assistant, marketing automation management assistant, sales operations assistant manager, CRM assistant manager, or assistant digital marketing.
• Experience working with ABM tools like 6sense, Engagio and DemandBase is preferred but not required.
• Experience working with CRM (HubSpot or Salesforce) marketing automation platforms.
• Experience working with Ad components of social platforms (LinkedIn, Google AdWords)

Skills, Knowledge, and Ability Requirements

• A grasp of performance marketing metrics, web analytics, and A/B testing.
• Strong analytical, communication, and organizational skills.
• Strong project management skills, adept at adjusting priorities and timelines.
• An understanding of B2B sales funnel from lead generation to revenue generation.
• Thrives in an evolving unpredictable environment and meets tight deadlines.
• Editing skills preferred but not required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit
• The employee must occasionally lift and/or move up to 10 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Schedule

Must be flexible on schedule and hours

CareMetx considers equivalent combinations of experience and education for most jobs. All candidates who believe they possess equivalent experience and education are encouraged to apply.

At CareMetx we work hard, we believe in what we do, and we want to be a company that does right by our employees. Our niche industry is an integral player in getting specialty products and devices to the patients who need them by managing reimbursements for those products, identifying alternative funding when insurers do not pay, and providing clinical services.

CareMetx is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.